GANDT Ventures GmbH
Company Builder & Digital Consultancy

consulting

How do you know you are in control of your data?

Want to find out whether you are really in control of your own data? In this short YouTube-Video we dive into the topic of data ownership.

As a decisionmaker, Data Quality is probably the one topic that is holding you back most on a day to day basis. If you want to be able to judge whether data is truly clean, you need to know where it came from. In our opinion you need to understand how data is collected to determine the quality of your data.

Therefore the first simple question we generally ask when we get started on a project is: Who do we need to go to for the insights that we need to be able to help you?  In this short video we dive into the answers we get and some straightforward implications of poor data ownership.

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How to: Cohort Analysis in Tableau

 

Cohort Analysis are used to study the behaviour within your customer group and gives you the ability to understand your customer preferences, causes and even actions on changes to your product or strategy.

We love Tableau!

Are you running an ecommerce business, offering services through digital channels where you interact regularly with your clients? You definitely need to have a look at your cohorts!

It shows you exactly which marketing activities led to wich amount of commercial success and breaks down your clients buying activities into a meaningful fraction and shows you exactly the amount of days/ weeks your client took to repurchase or reorder.

 

An example of Churn Rates with newly acquired customers within a period:

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Questions data will answer you

Your Business, regardless of the size and focus (B2C eCommerce vs. B2B Corporate) will definitely benefit from a thought out data strategy. In today’s technology driven business world quantitive and qualitative information is key to success and enables the decision process thorough repetitive and reliable input.

Here is an example of questions data can answer you:

Sales/ Marketing/ Analytics

– Which sales channels are best for our customer groups?
– How successful was a marketing campaign?
– Which customer segment shall I focus on?
– What are the purchasing activities of our cohorts?
– How successful was the sell-out of certain brands/ products?
– What is my competitor doing in terms of marketing activities?
– …

Product Management

– In which products shall we invest?
– What is the optimal pricing for our product?
– Which impact does conversion improvement bring to my business?
– What is the customer journey and how can I improve it?
– …

Sourcing

– Which products shall we source for the upcoming season?
– Which sizes are the best selling one?
– … Continue Reading