Cohort Analysis are used to study the behaviour within your customer group and gives you the ability to understand your customer preferences, causes and even actions on changes to your product or strategy.
We love Tableau!
Are you running an ecommerce business, offering services through digital channels where you interact regularly with your clients? You definitely need to have a look at your cohorts!
It shows you exactly which marketing activities led to wich amount of commercial success and breaks down your clients buying activities into a meaningful fraction and shows you exactly the amount of days/ weeks your client took to repurchase or reorder.