GANDT Ventures GmbH
Company Builder & Digital Consultancy

How to: Cohort Analysis in Tableau

 

Cohort Analysis are used to study the behaviour within your customer group and gives you the ability to understand your customer preferences, causes and even actions on changes to your product or strategy.

We love Tableau!

Are you running an ecommerce business, offering services through digital channels where you interact regularly with your clients? You definitely need to have a look at your cohorts!

It shows you exactly which marketing activities led to wich amount of commercial success and breaks down your clients buying activities into a meaningful fraction and shows you exactly the amount of days/ weeks your client took to repurchase or reorder.

 

An example of Churn Rates with newly acquired customers within a period:

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Questions data will answer you

Your Business, regardless of the size and focus (B2C eCommerce vs. B2B Corporate) will definitely benefit from a thought out data strategy. In today’s technology driven business world quantitive and qualitative information is key to success and enables the decision process thorough repetitive and reliable input.

Here is an example of questions data can answer you:

Sales/ Marketing/ Analytics

– Which sales channels are best for our customer groups?
– How successful was a marketing campaign?
– Which customer segment shall I focus on?
– What are the purchasing activities of our cohorts?
– How successful was the sell-out of certain brands/ products?
– What is my competitor doing in terms of marketing activities?
– …

Product Management

– In which products shall we invest?
– What is the optimal pricing for our product?
– Which impact does conversion improvement bring to my business?
– What is the customer journey and how can I improve it?
– …

Sourcing

– Which products shall we source for the upcoming season?
– Which sizes are the best selling one?
– … Continue Reading

3 ways your company can benefit from a digital back office

One of the services that we offer is that we work as the digital back office for SMBs. We use our expertise to fill the gaps wherever it is needed. There are a number of ways that you can use our expertise and with this post we would like to share three ways that your company can benefit from our digital back office service.

Process and workflow digitalization

Many aspects of a business can be streamlined and set up more efficiently. The digitalization of workflows is an area of business in which midsize companies and corporate can create tremendous efficiency gains.

We see that many midsize companies still have a lot of paperwork that is done manually. The digitalization of workflows and processes can lower employee distress and workload. Whereas time and efficiency gains help teams focus on that what they do best.

This part of our business involves both strategic help as well as digital project management. It could be that: you are introducing a new inventory management system within the company. And would like to streamline the in and outbound handling processes, but you do not have resources left on your team to manage the process. This is exactly where our digital project management back office service comes in. Continue Reading