Questions data will answer you

Your Business, regardless of the size and focus (B2C eCommerce vs. B2B Corporate) will definitely benefit from a thought out data strategy. In today’s technology driven business world quantitive and qualitative information is key to success and enables the decision process thorough repetitive and reliable input. Here is an example of questions data can answer you: Sales/ Marketing/ Analytics - Which sales channels are best for our customer groups? - How successful was a marketing campaign? -…

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3 ways your company can benefit from a digital back office

One of the services that we offer is that we work as the digital back office for SMBs. We use our expertise to fill the gaps wherever it is needed. There are a number of ways that you can use our expertise and with this post we would like to share three ways that your company can benefit from our digital back office service. Process and workflow digitalization Many aspects of a business can be streamlined and set up more efficiently. The digitalization of workflows is an area of business in…

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Google is going all-in on native advertizing

Content advertizing is something that the social media platforms have been doing best. Facebooks ad revenues for example are said be be 80% from native advertizing (content posts). Now Google wants a piece of the cake. Or better to say an even bigger piece of the cake. Google (Alphabet) has started rolling out three new mobile advertizing formats. These AdSense formats go directly after mobile native ads. AdSense native ad formats include in-feed, in-article and matched content (as…

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How setting targets can help optimize your omnichannel resources effectively

Resource allocation and optimization is a topic that many retailers do not look at often enough. Budget allocation decisions are generally taken once or twice a year. This is usually done when it is time to purchasing the goods for the next season. In our opinion, one of the core capabilities of an omnichannel organization is being able to perform analytical optimization. Analytical optimization might sound very technical, but by that we mean that you should look at each part of your business…

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This is why the future of retail is digital

We believe that it's important for retailers to continue to do that what they do best. Digital transformation is a process not a goal. Yet, for many retailers this is not very easy to grasp. We see that a great number of retailers think that digital is the future or at least online purchases are the future. To a certain extend there is some truth to that. However we believe that customers are not fully ready to go all-in on online. Next to that, they enjoy the possibility to shop in stationary…

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Data-driven sourcing and inventory management for fashion retailers

Sourcing is one of the most important success factors for a fashion retailer. The main challenge in sourcing is of course to buy the right styles and high quality collections that suit your customer base.  Sourcing is by far the most crucial element of a healthy retail business. Therefore it deserves a good bit of strategic senior management attention. Fashion Retailers have a number very industry specific challenges on their hands. For starters: the relatively short product life cycles paired…

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How data cleansing will help your fashion retail business take the right decisions

Multi or Omni-Channel businesses tend to focus on one business unit most strongly. It is tempting and natural to focus on the unit that brings the highest turnover. However we see that many business opportunities are foreseen when doing so. In fashion, we oftentimes see that sourcing is generally done for the stationary stores. It is assumed that the customers that buy online are the same ones as offline. Yet we have come to believe that this is not necessarily the case. Next to that, the…

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How Amazon Prime Day will make you think twice about purchasing something in the next few days

Amazon Prime day is going into its third round. The last two years the exclusive sales event for Amazons Prime Members became one of ecommerce most important sales days of the year. Both larger and smaller retailers alike (who sell on amazon) cannot wait for this monster sales peak. The overall growth rate of the Prime Day is impressive to say the least. With hundreds of thousands of deals within a time period of only 30 hours, these super sales are a feast to anyone who needs "something". From…

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EU Fines Google Over Shopping-Feature

The European Union and Google (Alphabet) have not been the best of friends so far. Today though, this latest EU-Commission ruling tops them all. Don't feel like reading: listen to this post (07:13 minutes) The EU-commission has said that Google is using its dominant role to promote its own products once more. This time Google's retail marketplace Google Shopping is at the center of the discussion. The EU is criticizing that Google is putting Product Listing Ads (PLAs) above the regular search…

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Amazon Prime Wardrobe: Fashion Nightmare or Blessing?

With Amazons new Prime Wardrobe offer the marketplace giant will show retailers how to disrupt yet another industry. In the world of online shopping and fashion, convenience is a key differentiator. It is this exact customer laziness convenience that the Tech-Giant addresses with its new Prime Wardrobe Service. In essence the service is very straightforward. Amazon Prime customers who order more than 3 pieces receive their goods without being charged for shipping. Upon receiving the cloths, you…

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