How to develop a digital game plan

A solid business plan can I help you with your team structure your resources best and having a solid game plan is key to long term success In the heat of the moment, it's sometimes very difficult to find the right balance between wanting to over exceed your own expectations and doing the right things. Most of the times it is not so much about the actual output, but more about managing expectations. Especially with senior management breathing down your neck and asking for results. Having a good…

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GANDT Ventures Services Channel Deep Dive

One of the most sought-for services that we offer at GANDT Ventures are channel deep dives A deep dive is a status quo report of the current situation, that looks at past data and provides you with an outlook of the future for that channel. Now we know that it is usually not particularly helpful to look at one channel or department in particular, but it can help. Especially when you feel that you are lacking the expertise, or you would like to allocate more resources to a certain topic - but…

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Things to think about in your marketing plan

If you are setting up your marketing plan, you will most definitely want to take these things into consideration. Planning can be painstaking and difficult at times, but essential if you want to make an impact. The most important thing about planning, is that you do it. Often enough it is quicker and easier to simply do what others have come up with, or what agencies propose. Yet you should definitely know your customer base better than that. You know what works and what does not. And if you…

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Are instant articles faster than AMP-pages?

This week, Chartbeat released a report that looks at both the loading speeds of both technologies, as well as how well users engage with the content. The results were very interesting to see. The report that was released showed that Facebook's instant articles load a lot faster than Google's accelerated mobile pages. With Facebook and Google (Alphabet) battling over mobile traffic, AMP (accelerated mobile pages) and Instant Articles are the new standards. Google has made a lot of progress over…

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How to choose the right agency

When we first got started with our own projects back in the mid-2000s, SEO, Search and Social Media were just getting started. The tools have evolved, the marketing possibilities have developed themselves, and account management / good "connections" has become less important. These increased opportunities and the tools that are at our disposal at the moment are fantastic for the industry. However this does not mean that digital (marketing) has become more transparent for SMBs. There are many…

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AMP news from the Google I/O conference

Each year Google share his new insights on their latest products and things that they are working on at the Google I/O conference. At this year's Google's developer conference there are many interesting new hardware and software developments. The hardware developments usually get the most attention. People would like to know about the latest Google home developments, new android car software and Nexus phones. But what interests us the most are the recent developments on the accelerated mobile…

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How To Secure Data Integrity in Google Analytics

Data Integrity should be a strategic asset for any digital business. If you make "clean data" a priority, it opens a lot of doors to insights that will fuel your business' success. Knowing how to work with tools and data on a daily basis has become essential for any performance marketeer. Digital businesses and multi channel digital businesses rely on great data visualization tools that help optimize campaigns and streamline operations. One of the most commonly used tools is Google analytics.…

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Life Hack: Fix Tableau HDPI Problem On Your Windows PC

Today I would like to share a life hack with you that will really have a big impact on your work and quality if you work with tableau on a high resolution screen and Windows computer. At GANDT Ventures we use Tableau as our main analysis and Data visualization tool. Tableau is absolutely fantastic, this sheer power it has in dealing with large data sets combined with its ease of use is unparalleled. Each of our employees works with data visualization tools on a daily basis to give our…

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Learn to pivot and focus on perfection when you are done

I find myself wondering why so many founders of great companies with fantastic ideas don't make it. I see in daily life that many of the founders that I know are absolute pros in what they do. They know their own industry inside out. They know what works and what doesn't.they have usually been in the industry that they work in for years or even decades. Now, having this deep in the street knowledge can be both a blessing as much as a curse. If you truly understand it in the street you will…

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Is an ecommerce only strategy a good idea? Adidas think so

Last week wednesday I read an article on CNBC who did an interview with Kasper Rorsted (Chief Executive at Adidas). Rorsted stated that Adidas are looking to quadruple its ecommerce revenue by 2020. Now that in itself is nothing spectacular for a company such as Adidas. However, he stated that Adidas will primarily focus its attention on digital channels. He went as far as to say that it would leave TV-Advertising behind entirely. As much as I personally applaud the fact that a strong brand is…

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