The cookie banner is a disruptive and unrelated text that appears in the middle of the page which forces the customer to make a decision. Using a banner may have an impact on the performance of campaigns. As marketeers, our GANDTies asked themselves during this discussion whether or not they should get more involved in how these banners are deployed in the landing pages for which they create campaigns.
Chinese tech giants are investing in Research and Development—in a big way. Even if you wouldn’t consider yourself an industry titan, though, R&D is an essential component of any company’s overall approach. So let’s take a closer look at what we can learn from this trend of investing in R&D.