Market Potential Analysis

Post by Remco Livain

A well-founded market potential analysis is the core of an optimal marketing strategy. We analyze the potential of any given market, and provide an objective and honest assessment of the opportunities and challenges that your market has to offer.

A good marketer knows the market well. But what exactly does that mean? 

You don’t always notice what your competition is up to in your day-to-day work. Are they opening up new marketing channels? Has the competition’s marketing mix changed?

You don’t like standing still? Neither does your competition and the rest of the market. That is why it is important to have as much market information available as possible. We use our performance marketing tools to find out what the competition is doing differently, and what they are possibly doing even better than your company. 

How We Run a Market Potential Analysis 

  • We identify your competitors – both firms you already know and new ones that have not yet been on the radar.
  • We create a marketing mix, as this highlights what areas your competitors are focusing on. 
  • We identify your competitor’s strengths and weaknesses and evaluate them against your own to find new growth opportunities. 
  • In the next step, we do targeted “competition best practice” analyzes, which give us deeper insights into the campaign setup, budget distribution, and advertisements of the competitors.

All this information is only really useful, if it is followed by clear action points and project plans. As part of our external audits, we create specific project proposals that you can implement directly with your team.

Looking beyond your own borders is worth it. 

What companies in your industry have been able to grow quickly? Are there international competitors who have not yet discovered their own home market, yet might do so soon? How can you protect and dominate your home market via your own marketing activities? 

A market potential and competitor analysis is an important tool for securing the future of your company.

We set the right tone and build sustainable market monitoring systems that allow you and your team to always stay up to date. We offer market workshops with our technical experts to compliment any competitor analysis. 

Just get in touch to explore the possibilities for your company. We’ll gladly help. 

Simply book a free appointment to continue the conversation, and ask us questions about your business.