GANDT Fireside Chat #029 | LinkedIn Remarketing measures and the use of social media

True to our motto “Working Out Loud”, we at GANDT Ventures exchange our thoughts and ideas on current news topics in the world of online marketing, digital retail, and e-commerce. This helps us uncover opportunities that can be used for companies and our clients as part of our daily business.

But most of all, it is a lot of fun and a great way to share knowledge.
Our podcast-style chats are available to anyone who is interested to find out more about what Google, Facebook, Amazon and the likes are up to. Listen in, learn a little something and get to know the team.

LinkedIn introduces new remarketing tools

LinkedIn announces several new features for advertisers – including retargeting capabilities tied to video ads and lead generation forms, as well as new brand security integrations for the LinkedIn Audience Network.

Due to the current circumstances and the changing needs around the Covid-19 crisis, the social network has postponed its product plans and is now focusing on features around virtual engagement – like live video events.

In terms of the new retargeting features, this means that advertisers can now create ads and target users who have seen 25, 50, 75 or 100% of their video ads.
In addition, ads can now also be directed to users who have opened or submitted a lead-gen form.

Linkedin’s test results show that conversion rates increase up to 20% while CPCs can be reduced up to 24%.

Listen to the Fireside Chat and find out what opportunities may arise from the new features.

Digital 2020 Report – Global indicators of social media usage

The Digital 2020 Report, produced by Hootsuite and We are Social, once again confirms that digital, mobile and social media have become an essential part of everyday life for people around the world.

The study consisting of more than 270 slides also provides insights into the most important advertising KPIs of the social media giants Facebook, LinkedIn, Instagram, Snapchat, Twitter and Printerest.

For an optimal target group approach and suitable ads, key figures regarding users and usage behavior in the various channels are essential.

But the top-level KPIs from the report also show the potential of the channels: According to the study, Facebook alone can reach around two billion people worldwide with advertising.

The individual social media can also be classified according to gender – interesting especially for the creation of generalist advertising media. According to the report, LinkedIn and Twitter consist mainly of male users, while Pinterest and Snapchat consist mainly of a female target group.

Would you like to know more about the report and the key figures? Listen into our Fireside Chat and find out!

Development of marketing expenditure – the consequences after the pandemic

The impact of the Covid-19 pandemic on advertising activities of German companies is sometimes immense. In a survey, the Organisation Werbungtreibende im Marketing Verband (OMW) examined the effects on the business development and advertising measures of the member companies.

48 German market companies took part in the study from 27th April to 8th May.
The results are not surprising – 60% of those surveyed are struggling with declining sales and the impact of the pandemic is showing itself in advertising measures of varying size.

More than 60% have had to cut back their marketing communication budgets, with the out-of-home channel in particular losing 69% of its original budget.
The money tap also had to be turned off in the sponsoring area due to cancelled events and sporting events.

In the field of social media marketing, however, there are also companies that have ramped up their investments. A stronger focus on social media campaigns and performance marketing can be seen here.

Agenda | GANDT Fireside Chat Video #029