True to our motto “Working Out Loud”, we at GANDT Ventures exchange our thoughts and ideas on current news topics in the world of online marketing, digital retail, and e-commerce. This helps us uncover opportunities that can be used for companies and our clients as part of our daily business.
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Re-launch of the online shop of HALLHUBER – a small review
As we deal with websites, online shops and the technical and graphic conditions for a good digital infrastructure on a daily basis, we are always happy to take a closer look at newly launched online shops.
We noticed HALLHUBER, which is implementing a strategic realignment at the end of last month with a new online shop based on the software infrastructure of novomind AG (software company from Hamburg).
In addition to Germany, Austria and Switzerland, the HALLHUBER Online Shop is also available in the Benelux countries, Ireland and Italy. More countries will follow gradually.
In summary, we were able to see at first glance that the visually complex theme worlds were worked on and the brand is presented in large, appealing product, mood and moving images.
Technical features that greatly increase the usability of the website were also considered. For example, there is a Quick Shop function that allows the customer to add the desired item directly to the shopping cart without having to make the step via the product information.
Among the innovations are the fully responsive design with a clear mobile-first approach that perfects shopping via a mobile device.
Listen to our Fireside Chat and learn which features and implementations you should pay attention to in an online shop.
Agenda | GANDT Fireside Chat Video #054
00:32 Presentation of the new page
03:00 Financial situation in recent years
04:25 Product Management System
06:30 Design and technical aspects of the new shop
18:45 Mobile First Implementation
21:45 SEO Quickcheck
24:24 Outro and Waybackmachine
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