Native content advertizing is something that the social media platforms have been doing best. Facebooks ad revenues for example are said be be 80% from native advertizing (content posts).
Now Google wants a piece of the cake. Or better to say an even bigger piece of the cake. Google (Alphabet) has started rolling out three new mobile native advertizing formats. These AdSense formats go directly after mobile native ads.
AdSense native ad formats include in-feed, in-article and matched content (as Marketingland reports). Publishers can use any of these formats to add additional content to their websites/blogs/vlogs that is relevant to the user.
Monetizing user traffic can be done in many ways. The key is to provide the reader with interesting content that fits to his/her needs. When someone is looking for insights on a certain topic, what better but to show them more regarding a similar topic.
Google is trying to add more interesting products to its mobile advertizing setup. Fact of the matter is, eCPMs on Mobile are significantly lower than on desktop. User engagement is key and must make sure that publishers continue to do what they do best. Now it might be interesting for many parties to monetize content in different ways.
Impact on content producers
Content producers will benefit from this move, as it opens up a whole new world of potential readers. Smaller screens are not just the future, they are now. The 10th iPhone anniversary coming up. It might feel like we have been using smartphones for ages already, but quite the opposite is the case.
Mobile has just started to become truly mainstream and the advertizing eco-system around mobile is still early days. With Google and Facebook going all-in on native advertizing, content creation might become more soughtafter and popular than ever.
In 2015 Google had already launched a content recommendation product. However this could not be used for mobile advertizing. With this roll-out this is about to change.