Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.
Elli is responsible for business model calculations (business case planning) in the team at GANDT, and is a sparring partner for partner management in performance marketing.
With the help of data visualization tools such as Tableau, she generates insights into digital cost distributions and efficiency. Elli illustrates our data-centric approach and reveals untapped potential for our customers.
She started her journey at GANDT in 2019. Before that, she worked in performance marketing for six years and was able to gain experience in the areas of partner management and agency coaching.
Elli’s Focus Topics
Business Case Planning
Assessment of investments or new projects and products under strategic, economic and data-centric aspects through cost-benefit and potential analyzes.
Development of new partnerships, as well as support and management of existing, strategically important partners considering the global marketing strategy.
Creation and analysis of reports and dashboards for the visual presentation of data in order to recognize and use patterns, trends and correlations.