A user’s first impression of your website or app will determine whether they will continue through onboarding or exit in seconds. User Experience (UX), or Customer Experience (CX), is the shorthand we use to refer to how users go through your website and app and what you can do to help encourage them to take the intended action.
Mike is a customer-first Product Professional, with 10 years experience in PR, Online Marketing, and Technology. Joined early 2021, he brings GANDT’s and our clients’ digital activities to the next level.
Originally from The Netherlands, abroad for the last ten years in four different countries, he held several marketing positions in various industries. Mike is an expert in leading and changing companies, from scale-up to large multinational.
Mike’s Focus Topics
Acting as Product Owner to our developers, Mike plans and implements website relaunches in order to (conversion) optimize them for various marketing measures, including SEO and content marketing.
Advice and support for website and online shop projects, including scaling digital marketing measures.