Amazon Prime day is going into its third round. The last two years the exclusive sales event for Amazons Prime Members became one of ecommerce most important sales days of the year. Both larger and smaller retailers alike (who sell on amazon) cannot wait for this monster sales peak.
The overall growth rate of the Prime Day is impressive to say the least. With hundreds of thousands of deals within a time period of only 30 hours, these super sales are a feast to anyone who needs “something”. From clothes to tech, and all you need to join in on the fun is a Prime Account (which comes in at 45 EUR p/year).
Prime day will be bigger than Black Friday
At the top of the list of most hated days in the year (for traditional retailers that is) is surely Black Friday (or the online equivalent Cyber Monday). This sales event is nothing more but a cry for help for an entire industry that is battling their over-stocks. Turnover pressure has become tremendous, with investors wanting to see growth to cover for their investments. Retailers see very little alternative than to simply selling all of their over-stock at ridiculously low prices. „How Amazon Prime Day will make you think twice about purchasing something in the next few days“ weiterlesen