This week I got a number of questions regarding social media and how it can be used best. Yet all questions were similar and they all addressed the notion of impact and reach. In essence the questions came down to this: „Which platform would give my blogpost the highest possible reach?“
This is a question that is not that easy to answer, because in my opinion it is the wrong question to ask. The question that I would think is far more important is: How can I achieve the highest relevant impact with my content and how can I use the different social media channels to grab the attention of my target audience?
One of the important things to understand about social media, is that the tools differ, but the people on the platforms are (often times) the same. Users generally use 3-4 types of social media on a daily basis. Facebook to keep in touch with friends, Medium to read in-depth articles, LinkedIn for business and industry insights and instagram to get inspired.
This is one simple life hack for anyone who works with .csv files and excel. It can be tricky to fix encoding issues, especially with german characters (ö, ä ü). This quick tutorial shows you exactly how you can resolve this problem. The solution is a simple, but effective work around.
We first encountered this problem when exporting a product feed from one of our customers magento backend. Although the file did not seem to be corrupt and it worked in Notepad++, it did not seem to work well in Excel. The encoding issue made it impossible for us to use the product feed (see below).
Background information: What is a product feed?
A Product feed is essentially a list of products in your shop. This list usually comes in the form of a .csv-file or .xml-file. Either one of the two can be used for up,- and downloading product information in bulk. Many affiliate marketing publishers work with product feeds (such as Google Shopping, Amazon, or Awin).
If you have any further questions about this life hack, or need some help with your own data-issues: feel free to reach out to us by using the contact form.
Want to find out whether you are really in control of your own data? In this short YouTube-Video we dive into the topic of data ownership.
As a decisionmaker, Data Quality is probably the one topic that is holding you back most on a day to day basis. If you want to be able to judge whether data is truly clean, you need to know where it came from. In our opinion you need to understand how data is collected to determine the quality of your data.
Therefore the first simple question we generally ask when we get started on a project is: Who do we need to go to for the insights that we need to be able to help you? In this short video we dive into the answers we get and some straightforward implications of poor data ownership.
Content advertizing is something that the social media platforms have been doing best. Facebooks ad revenues for example are said be be 80% from native advertizing (content posts).
Now Google wants a piece of the cake. Or better to say an even bigger piece of the cake. Google (Alphabet) has started rolling out three new mobile advertizing formats. These AdSense formats go directly after mobile native ads.
If you are setting up your marketing plan, you will most definitely want to take these things into consideration. Planning can be painstaking and difficult at times, but essential if you want to make an impact.
The most important thing about planning, is that you do it. Often enough it is quicker and easier to simply do what others have come up with, or what agencies propose. Yet you should definitely know your customer base better than that. You know what works and what does not. And if you don’t (just yet), plan it into your budget to find out what will work and what doesn’t.
When we first got started with our own projects back in the mid-2000s, SEO, Search and Social Media were just getting started. The tools have evolved, the marketing possibilities have developed themselves, and account management / good “connections” has become less important.
These increased opportunities and the tools that are at our disposal at the moment are fantastic for the industry. However this does not mean that digital (marketing) has become more transparent for SMBs. There are many tools and service provider out there.
When you do not have the skills and knowledge in-house that you need to manage your marketing campaigns, an working with an agency can be a good idea.
Agencies have become far more professional and many have access to the exact same tools, channels and traffic. This means that it is very important to understand their value propositions and what it is that they actually offer. „How to choose the right agency“ weiterlesen
Today I would like to share a life hack with you that will really have a big impact on your work and quality if you work with tableau on a high resolution screen and Windows computer.
At GANDT Ventures we use Tableau as our main analysis and Data visualization tool. Tableau is absolutely fantastic, this sheer power it has in dealing with large data sets combined with its ease of use is unparalleled. Each of our employees works with data visualization tools on a daily basis to give our customers and partners the insights they need to do a good job.
Last week wednesday I read an article on CNBC who did an interview with Kasper Rorsted (Chief Executive at Adidas). Rorsted stated that Adidas are looking to quadruple its ecommerce revenue by 2020.
Now that in itself is nothing spectacular for a company such as Adidas. However, he stated that Adidas will primarily focus its attention on digital channels. He went as far as to say that it would leave TV-Advertising behind entirely.
As much as I personally applaud the fact that a strong brand is willing and able to invest in digital as their primary source for customer acquisition, I find it somewhat troubling to focus only on one channel.
What makes for a solid marketing mix?
Now a lot can be said for digital advertising. It is measurable, the ROIs are plannable and its granularity is unparalleled. Yet one thing Rorsted said troubles me a little; “It’s clear that the younger consumer engages with us predominantly over the mobile device” (K. Rorsted)
Facebook announced that they will start to roll out a new mobile shopping feature called Collections on March 23rd. An attempt to streamline the purchasing experience for (Fashion-) Brands, Facebook focus on creating a seamless, fast-loading purchasing experience.
Brands can use a combination of video and static content to entice the user and bring them into their shop. The mini shop with up to 50 products is readily available within Facebook. Making the view to purchase experience fast and seamless.
Collections tell a more visual product story
Social Media are widely seen a source of inspiration for shoppers. In-feed ads and native ads are amongst the strongest growth drivers for small and larger companies alike. Native Advertising has caught on well in the last year, with over 50% off all US-Mobile adspend using this ad format. With native advertising on the rise, content and ads blend in ever more.
Business Insider already reported the following in december 2016: Facebook’s effort to create Collections comes as it struggles to distinguish between high-quality content from established media outlets and the glut of low-quality, fake news stories that go viral across the social network.
Data integrity is one of the most important topics in a data driven world. The term <big data> has been around for a number of years now, but very few companies actually managed to work with the data that they have. The biggest challenge is not really to collect the data, but to collect it in such a way that you can work with it.
Data integrity describes the quality of the way that you have saved your data across its lifecycle. It is essential to save your customer data or transaction data in a clean matter – not just once, but systematically.
Data visualization tools such as tableau can really make a big difference to your daily work. If you would like to work with your data you will need to clean it up. Tools such as tableau can take the first step for you, but they cannot do everything.