Analytics

Difficulties in understanding target groups and competitive advantage? Marketing Intelligence helps! Discover benefits, tools & services to make data-driven decisions, improve marketing, achieve goals and outpace the competition.

Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.

The last few months have seen a lot of uproar regarding the topic of ad tracking. Facebook has repeatedly complained loudly about Apple’s new tracking measures, and as early as July, the company tried to limit the damage by introducing new optimization options and performance values.

Joining data from both Search Console and Analytics, Google has introduced a new experience called Search Console Insights—to help all companies and content creators better understand which output they produce most resonates with audiences.

With changes to current web tracking due to GDPR, privacy shield and other factors many websites had to change the way they integrate their cookie banners. We’re taking a look at the impact this has on performance marketing and what businesses can do going forward.

Your daily dose of Insights. Today: New YouTube Ad Lead Form; Google Keen and Search Console in Google Analytics. This should be possible centrally in Google Analytics in the future – we are excited!

If you are setting up your marketing plan, you will most definitely want to take these things into consideration. Read here more about.

I would like to share a life hack that will really have impact on your work and quality if you work with tableau on a HDPI screen.

It all starts with the data. Data integrity must be a strategic asset of any digital (and/or multi-channel) business. How to ensure that GA data is ‘clean’.