Our Market Insights.

Digitalization, Online Marketing and Data Sciences.

In the last 2 years we’ve seen strong growth in e-commerce sales across the board, but the percentage has decreased in the last quarter. Even though e-commerce is still growing, we have hit a bump. The projection of e-commerce thriving was recognised internationally. However, the majority of business cases demonstrate that start-ups and companies in general are now struggling. In this Fireside chat, we discuss why this has happened, and what companies could do to tackle this important issue.

The cookie banner is a disruptive and unrelated text that appears in the middle of the page which forces the customer to make a decision. Using a banner may have an impact on the performance of campaigns. As marketeers, our GANDTies asked themselves during this discussion whether or not they should get more involved in how these banners are deployed in the landing pages for which they create campaigns.

Why Instagram Bots make your business seem less legitimate and how to deal with them.

On Instagram, a quick and easy way to game the system and gain engagement on posts, is to use bots. However, they can be problematic. Here’s why.

GANDT’s first Co-Creation Team Event

In April , we held our first Co-Creation event. The goal of this event was to discuss what co-creation really means to us individually but also as a team, and how we can leverage it within our new space. Over the last few months we have been developing the concept of Learning Out Loud, which mirrors our definition of co-creation. Indeed, it is a way of optimising our learnings together, by helping us to overcome boundaries in communication and team dynamics.

That is why we are thrilled to introduce our GANDT Starter Program—where we’ve taken the best elements of an internship (paid), training period, and apprenticeship and rolled them into one exciting package geared towards long-term employment.

The start of the new year offers a natural point at which to assess progress and set goals for the months that lay ahead. And for us at GANDT — mental health at work is going to be front and center in 2022.

As its role in our ever-changing social media landscape continues to evolve, Instagram updates have been announced—and they indicate some pretty significant changes to the platform. First—it will be adding two new feeds to the app, and secondly—it is updating the existing home feed with more content from accounts you don’t already follow (i.e., recommendations).

Data shines a light on what’s possible and has the power to make it a reality. But, of course, it only has this magic power if you use it in the right way. This month, we are taking a deep dive into data and exploring all the ways it impacts what we do.

We want working at GANDT to be a dynamic and inspiring experience. So, as we continue to grow and evolve as a company, we thought we’d share some impressions from our team about what makes GANDT a great place to work.

When it comes to newsletter design, there are specific requirements imposed by email clients and mobile apps that you need to keep in mind. You can spot a well-designed newsletter if it engages with the recipient and invites you to take action. A well-crafted newsletter will help you increase your Click-Through-Rate (CTR) and Opening Rates (OR).

There have recently been some more insights revealed into the changing role of Instagram hashtags, including some new guidelines explained here by the official Instagram creator’s account itself.

In order to get the most out of your efforts, your newsletter content needs to be on point! Here are seven things to keep in mind when crafting a newsletter content strategy that will get you real results.

At GANDT, we are incredibly proud of the company we’ve built and the exceptional individuals who bring our vision and ideas to life. To give you a bit of insight into what it’s like to work at GANDT, we sat down with two of our core team members to discuss life as part of the crew.

When engaging in email newsletter marketing, you have full control of the timing, content, and context in which you share information. You are not subject to the often unpredictable algorithms of social media and are more likely to establish a meaningful connection to customers.

Earlier this month, Google announced that (by the end of the year) they would be moving their Google AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price. This came as a bit of a surprise because Google AdSense has held on to second-price auctions for decades.

It is never too early to start your Christmas shopping, right? Well, that statement is about 500% more accurate in the year 2021. With massive supply chain issues continuing to wreak havoc on the global economy and cause severe headaches for suppliers, retailers, and shoppers across the board, this holiday season may require a level of flexibility that we haven’t seen in years.

Marketing to Gen Z requires a unique approach. In a context where digital literacy, creative online communities, and rapidly shifting trends are the order of the day, brands need to evolve their marketing strategies and reconsider how they use platforms to reach younger audiences.

We are very pleased that we have recently been able to support and coach VEGDOG in their digital marketing strategy.

As a company committed to working out loud, inspiring collaboration, and rewarding a job well done—our GANDT team events are very important to us. Held quarterly, this is our chance to let our hair down together, take in some of the best of Zurich, and, of course, work out any current issues while generating tons of fresh ideas for the months ahead.

The most widely used SEO plugin for WordPress, Yoast SEO, just got some intense competition in the form of Rank Math. We’ve been using it for a while and would like to share our experiences about what works and why we like it.