Our Market Insights.

Digitalization, Online Marketing and Data Sciences.

I joined our Google Meets “GANDT-Talk”, our version of an internal TED-Talk,  about personal branding on LinkedIn full of good intentions. 

Zalando made news, not only because of the Connected Retail cooperation with C&A, but also because of the exit of the main investor.

Wix is a simple platform for creating websites. However, there are a few things to keep in mind that we’d like to share with you.

Everyone who launches a website would like everything to be perfect. With this list, nothing will stand in the way of your website’s go-live.

Instagram’s latest feature, the so-called Reels compared to the up-and-coming social video network platform called TikTok. What are the similarities?

What is important for tCPA campaigns on TikTok? We’ll show you the three most important lessons we’ve learned creating TikTok Ads for our customers.

Customer Relationship Management (CRM) entails understanding the customer. Segmentation, measurement and listening skills are the most important elements of a marketing strategy.

Our content creation service will provide you with quickly consumable, scannable, varied texts and visuals to share on your website and social media.

Professional Search Engine Optimization (SEO) allows your company website to rank higher in searches on search engines (e.g. Google).

Social media is not only exciting for private users, but also for companies. Anyone who does not have an account on social media nowadays is harder to find.

In this Fireside Chat, we talk about Snocks Black Friday strategy, as well as small and large basket discount strategies.

SEA (e.g. Google Adwords) allows you to directly display paid ads in the search results on various search engines.

Both external and internal factors drive business decisions. Too often though, internal factors are not taken into consideration when it comes to make or buy decisions.

Singles’ Day is the world’s biggest 24-hour online shopping event and is now considered the strongest shopping day of the year in China. Sales are even higher than Black Friday and Cyber Monday combined.

Google secretly changes their privacy policy, Facebook changes their 28 day attribution and all the while Burberry launches their plan for a Twitch livestream.

For some companies it is a big step to enter online retail and others are already ahead, like Saturn, which has just opened an e-arena.

Our online experts check the distribution of the marketing budget, create a performance review of the marketing campaigns.