Our Market Insights.

Digitalization, Online Marketing and Data Sciences.

Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice

Regardless of scale or budget, every successful advertising campaign begins with the critical first step of a media plan. Simply put, media planning is what we call the process that advertisers and marketeers go through prior to selecting, buying, and launching ads.

An integrated approach to marketing communications involves a collaboration between digital marketing and PR experts, ensuring that all channels are aligned and following the same strategy, overarching business objectives, and company values—therefore providing the best service possible.

With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of any far-reaching and comprehensive marketing strategy. Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow.

There’s no doubt about the fact that Black Friday can be a stressful time for many store owners. Get your retail business ready for Black Friday with a few of our top strategies for making it a successful sales event.

Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines by helping you optimize your content and keywords. Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible, so users can find, read, and enjoy your content.

Facebook ads have the ability to work wonders and provide a significant return, so they are definitely a must-have in your marketing mix. For us at GANDT, Facebook ads have become an “always-on” channel focused on branding measures and communicating with potential customers at the right time.

The PARA method stands for Projects — Areas — Resources — Archives, the four top-level categories encompassing every type of information you might encounter in your work and life.

As we all look towards contributing to a lower carbon footprint across the board, we have to ask ourselves—what is the carbon cost of digital campaigns and how do we limit environmental impact?

Supporting your in-store sales through online marketing is important. The impressive results over the last 18 months may overshadow the fact that Ecommerce still represents just a small percentage of total retail sales.

An essential part of any marketing strategy across Instagram, Twitter, TikTok, and LinkedIn—the role of hashtags on Facebook has been less clear cut as the platform has regularly changed its tune about the role that hashtags play.

At GANDT, we’re always eager to try out new tools so we know which ones we can recommend with confidence to our clients (and make use of ourselves). One new app we’re excited about is Polish UX. It turns your browser into a powerful writing tool and allows you to edit text on any webpage, test, and iterate until you get it just right.

A user’s first impression of your website or app will determine whether they will continue through onboarding or exit in seconds. User Experience (UX), or Customer Experience (CX), is the shorthand we use to refer to how users go through your website and app and what you can do to help encourage them to take the intended action.

As the Ecommerce industry continues to grow rapidly, we will inevitably see a host of ongoing updates to policies governing all stages of the process—including a recent update to Amazon’s return policy.

Forecasting digital trends in retail is never a straightforward task. Yet, it is undeniable that the current moment is an exciting one for retailers and that there are indeed certain technology trends in retail that are poised to live up to the hype. So, how can you determine the right tactics to pursue for your business?

We believe that by combining expertise from the retail industry and digital business consulting, GANDT and the Swiss Retail Federation (SRF) can serve as an unparalleled strategic partner in supporting your future retail growth.

The Swiss Ecommerce industry has been steadily accelerating for years, and 2020 kicked things into overdrive. Despite an overall slowing of economic activity, COVID-19 has led to a surge in Ecommerce and accelerated digital transformation.

Knowing who and what to follow for inspiration on social media is a big part of what allows us to stay up to date and get news and updates as they happen. So if you’re looking to get more out of the time you spend scrolling the social landscape, here are some tips from our team on where they go for industry news and inspiration.

Getting started with paid advertising content and paid social media can be a big step in the evolution of your business. Many brands assume they’ll be able to harness the power of social media without having to pay for it and end up disappointed when their campaigns don’t have the impact they had hoped for.