Our Market Insights.

Digitalization, Online Marketing and Data Sciences.

They might be a marketeer’s bread and butter, but performance reports are also one of the most powerful tools in our arsenal. Learn how to craft effective reports that are relevant, focused, and offer time-bound actionables.

If you, as a brand, are already creating an ad for a specific product, having in-app shopping on TikTok, with purchases activated, means that the user never has to go to a different page to order.

Google Local Campaigns are a great option for businesses looking to boost offline sales and establish their presence in the surrounding community. Let’s take a look at a few of the benefits available and how to use this tool effectively.

Tracking the success of your social media efforts is critical for any growing business. Learn the key steps you need to do an effective and comprehensive social media audit.

Is Instagram for kids an inevitable step for the popular photo-sharing platform? Let’s take a look at some of the ramifications that releasing a version of the app for the under-13 crowd could have.

An overview of a few key takeaways from the recent acquisition of Unsplash by Getty images. What can we learn from the coming together of these two very different companies?

With changes to current web tracking due to GDPR, privacy shield and other factors many websites had to change the way they integrate their cookie banners. We’re taking a look at the impact this has on performance marketing and what businesses can do going forward.

Facebook News has begun rolling out in Germany with over 100 editorial brands, giving users the option to curate and personalize the news content they receive. Will this impact user behavior, and what does it saw about Facebook’s evolving role in our media consumption?

A look at how the decision to allows users to opt-out of seeing both Facebook and Instagram Likes was made, and the broader implications it could have for marketers.

What does scaling a company entail? To scale a company means to actively push it into a growth phase. Here are 7 tips on how to do so successfully.

An overview of what we think of about Google Workspace’s recent update and how to use the new ‘smart chip’ feature to maximize productivity and facilitate collaboration both internally, and with your clients.

There are a ton of tools available to help dispersed teams cooperate. Here is a selection of the top remote working apps used by our team to help boost productivity, collaboration, and get the most out of any working environment.

Remote work offers many benefits, including increased productivity and a more diverse pool of talent. Here is some insight on how to manage a remote team while keeping productivity and spirits high.

Some tips and strategies for continuing to collect data and approaching or adapting your TikTok campaigns following the 14.5 update.

A look at what can we learn from Spotify’s recent acquisition of Locker Room in terms of broader shifts in social media strategy and the role that social audio will play going forward.

The implications of a recent report from the Pew Research Center confirming that YouTube and Facebook are still the most widely used social media platforms in the United States — although only one is on the up. The study found that although both Facebook and YouTube hold the top spots, YouTube remains singular for its growth.

Why it is important for leadership to create an inclusive culture, based on the values of respect and empathy.

The platform will no longer crop images you tweet. Learn more about the new Twitter feature: Image Cropping.

Using the new Lead Generation ad option — companies are empowered to capture user data directly from their in-stream ads.

Will Twitter Spaces become the number one place for live podcasts and discussion rounds — like the ones Clubhouse currently offers?