Our Market Insights.

Digitalization, Online Marketing and Data Sciences.

In digital marketing, businesses need to find effective ways to reach their audience and boost revenue. A sustainable marketing mix can help by combining channels for optimal results.

Digital marketing has become a crucial aspect of business growth and sustainability in today’s world. The rapidly changing trends in digital marketing make it imperative for marketers to stay on top of emerging developments to ensure they remain competitive and relevant.

There are countless explanations on the 4 Dangerous Animals of Product Management, and how to tame the Hi.P.P.O., Z.E.B.R.A., R.Hi.N.O, and W.O.L.F. I give you the answer to counter them: the LIONMOOSETIGERPANDABIRD.

Are you struggling to understand your target audience and stay ahead of the competition? Learn how marketing intelligence can help! Discover the benefits, tools, and services available to make data-driven decisions, improve your marketing strategies, achieve your business goals and stay ahead in the competitive marketplace.

Incorporating sustainability into your digital marketing strategy is no longer a mere buzzword, but a necessary foundation for responsible action as individuals, companies, and society as a whole. Consumers are now wary of false claims and disinformation from the brands they support, and expect businesses to be accountable for their actions.

The customer acquisition cost (CAC) and customer lifetime value (CLV) are two metrics that play a crucial role in determining the success of a business’s marketing and sales efforts. By understanding the relationship between these two metrics and maintaining a healthy ratio between CAC and CLV, businesses can ensure they are building a sustainable and profitable model.

One of the first steps in this process is to understand the key elements of a brand, including the brand mission, brand vision, and brand purpose. While these terms may seem similar, they each have distinct meanings and serve different purposes in the overall branding strategy.

The PARA Method stands for Projects — Areas — Resources — Archives, the four top-level categories encompassing every type of information you might encounter in your work and life.

Despite the importance of digital innovation in today’s business landscape, many organizations still struggle to successfully implement it. What are the reasons organizations fail to introduce digital innovation into their organization?

Choosing a marketing agency or consultancy can be tricky, as both have different roles and responsibilities. It’s important to understand the difference between the two before making a decision on which one to hire.

As a digital marketer, it’s becoming clear that getting the most out of your AI tools like ChatGPT or Dall-E will depend on asking the right questions or prompts. There’s a learning curve to getting this right and Alessander Argenti, our Brand and Communications Director, took some time to figure it out for you.

Learn how to find the best marketing consulting for your business in Zurich with our expert guide. From identifying specific needs to evaluating approachability and accessibility, we’ll help you find the top agencies that specialize in areas such as digital performance marketing and multilingual communication. Get ahead of the competition and take your business to the next level with the help of the best marketing consultants in Zurich.

In this article we talk about the impact of fake Twitter followers on brands, what the implications are in terms of investing into social media. Each of these decisions influences our personal world of social media, and ultimately our ‘real’ ones. So how do we make sure that we are safe?

A website relaunch is most commonly used to improve the user experience, the efficiency and functionality of a site, and contributes to the general management of the brand. However, there is a wide variety of reasons that push companies to take such a step. In this discussion our team members talk about several key aspects to consider in order to figure out whether a website relaunch is truly for you. They discuss what the implications are, what the risks are and how companies can make the most out of such a strategic move.

The GANDT starter program was designed after realising that there was a need for both us and the market to grow more digital talent. It was built with the mindset of educating and training as many people about digital marketing as possible. The program is a traineeship, which means that GANDT offers a paid (digital) training program to people who have gained first experiences in marketing. Additionally, trainees are taught the GANDT way or working, which means integration into client teams and co-creating in a far broader sense than what marketing consulting is usually known for.

A co-creation venue to turbocharge your next workshop, event or offsite meeting.
Up your strategizing game and leverage our 220 m2 Co-creation Space with your team.

Every day at GANDT we develop our problem solving minds, as we tackle issues, overcome obstacles, and implement solutions. We are constantly learning from each other and our clients. However, no matter how much we progress, there is always more knowledge to explore and new skills to learn. We explain what Learning and Development means for us.

In the last 2 years we’ve seen strong growth in e-commerce sales across the board, but the percentage has decreased in the last quarter. Even though e-commerce is still growing, we have hit a bump. The projection of e-commerce thriving was recognised internationally. However, the majority of business cases demonstrate that start-ups and companies in general are now struggling. In this Fireside chat, we discuss why this has happened, and what companies could do to tackle this important issue.

The cookie banner is a disruptive and unrelated text that appears in the middle of the page which forces the customer to make a decision. Using a banner may have an impact on the performance of campaigns. As marketeers, our GANDTies asked themselves during this discussion whether or not they should get more involved in how these banners are deployed in the landing pages for which they create campaigns.

Why Instagram Bots make your business seem less legitimate and how to deal with them.

On Instagram, a quick and easy way to game the system and gain engagement on posts, is to use bots. However, they can be problematic. Here’s why.