At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice
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Here you will find the Blog from GANDT Ventures, where the team shares there Know How and interests. A wide range of digital topics.
An integrated approach to marketing communications involves a collaboration between digital marketing and PR experts, ensuring that all channels are aligned and following the same strategy, overarching business objectives, and company values—therefore providing the best service possible.
With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of any far-reaching and comprehensive marketing strategy. Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow.
Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines by helping you optimize your content and keywords. Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible, so users can find, read, and enjoy your content.
Facebook ads have the ability to work wonders and provide a significant return, so they are definitely a must-have in your marketing mix. For us at GANDT, Facebook ads have become an “always-on” channel focused on branding measures and communicating with potential customers at the right time.
At GANDT, we’re always eager to try out new tools so we know which ones we can recommend with confidence to our clients (and make use of ourselves). One new app we’re excited about is Polish UX. It turns your browser into a powerful writing tool and allows you to edit text on any webpage, test, and iterate until you get it just right.
A user’s first impression of your website or app will determine whether they will continue through onboarding or exit in seconds. User Experience (UX), or Customer Experience (CX), is the shorthand we use to refer to how users go through your website and app and what you can do to help encourage them to take the intended action.
Forecasting digital trends in retail is never a straightforward task. Yet, it is undeniable that the current moment is an exciting one for retailers and that there are indeed certain technology trends in retail that are poised to live up to the hype. So, how can you determine the right tactics to pursue for your business?
Knowing who and what to follow for inspiration on social media is a big part of what allows us to stay up to date and get news and updates as they happen. So if you’re looking to get more out of the time you spend scrolling the social landscape, here are some tips from our team on where they go for industry news and inspiration.
Getting started with paid advertising content and paid social media can be a big step in the evolution of your business. Many brands assume they’ll be able to harness the power of social media without having to pay for it and end up disappointed when their campaigns don’t have the impact they had hoped for.