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Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice

An integrated approach to marketing communications involves a collaboration between digital marketing and PR experts, ensuring that all channels are aligned and following the same strategy, overarching business objectives, and company values—therefore providing the best service possible.

With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of any far-reaching and comprehensive marketing strategy. Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow.