Together we make digital
a part of your DNA.

The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.

Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

With less than two weeks until the Bundestag Elections 2021 in Germany, political parties are being asked to provide concrete plans for how they plan to achieve their objectives. Among the key topics currently being discussed is one that we happen to feel quite strongly about and goes hand in hand with what we do—digitalization!

Regardless of scale or budget, every successful advertising campaign begins with the critical first step of a media plan. Simply put, media planning is what we call the process that advertisers and marketeers go through prior to selecting, buying, and launching ads.