Data Management

Difficulties in understanding target groups and competitive advantage? Marketing Intelligence helps! Discover benefits, tools & services to make data-driven decisions, improve marketing, achieve goals and outpace the competition.

Are you aware of the relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)? These metrics are crucial to determining the success of your business’s marketing and sales efforts. Learn how to maintain a healthy CAC to CLV ratio to build a sustainable and profitable model for your business.

The cookie banner is a disruptive and unrelated text that appears in the middle of the page which forces the customer to make a decision. Using a banner may have an impact on the performance of campaigns. As marketeers, our GANDTies asked themselves during this discussion whether or not they should get more involved in how these banners are deployed in the landing pages for which they create campaigns.

The last few months have seen a lot of uproar regarding the topic of ad tracking. Facebook has repeatedly complained loudly about Apple’s new tracking measures, and as early as July, the company tried to limit the damage by introducing new optimization options and performance values.

Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

With changes to current web tracking due to GDPR, privacy shield and other factors many websites had to change the way they integrate their cookie banners. We’re taking a look at the impact this has on performance marketing and what businesses can do going forward.

Google secretly changes their privacy policy, Facebook changes their 28 day attribution and all the while Burberry launches their plan for a Twitch livestream.

GANDT Fireside Chat #027 | Your daily dose of Insights. Today: BGH specifies handling of cookies; Google’s Corona rescue system starts.

hagebau switches to Datorama; Twitter launches new interaction feature and Notion services were blocked in China.

New ad format on Instagram named Instagram Guides and Schwarz Group launches cloud solution Stackit. We discuss this in the latest Fireside Chat.

GDPR might be the single biggest day of the year for all Europeans and those of us who work together with European companies or customers.

One of the services that we offer is that of a digital back office. You need expert digital knowledge and support?

Retail business tend to focus on one business unit most strongly. It is natural to focus on the unit that brings the highest turnover.

The main challenge for a fashion retailers in sourcing is to buy the right styles and high quality collections that suit your customer base.

I would like to share a life hack that will really have impact on your work and quality if you work with tableau on a HDPI screen.

It all starts with the data. Data integrity must be a strategic asset of any digital (and/or multi-channel) business. How to ensure that GA data is ‘clean’.

Data integrity is one of the most important topics when it comes to working with large sets of data. One of the biggest challenges we face is data quality.