Industry News

A Deep Dive into AI Ethics and Creativity: Reflections from All-Hands Deep-Dive Session at GANDT – 13th of December 2023

Discover how AI is transforming digital marketing and content creation. Unleash the potential of ChatGPT, navigate challenges, and optimize your AI experience for superior content skills.

Discover the power of Pipedream’s workflow automation. Streamline tasks, connect APIs, and boost efficiency for enhanced productivity. Explore now!

Discover how Framer, powered by AI, empowers digital marketers to create stunning websites, enhance user experience, and unlock new potentials for online success. Explore the possibilities of AI-driven design and take your digital marketing efforts to the next level.

Discover how AI is revolutionizing marketing and learn how to maximize its power in your marketing efforts. Personalize customer experiences, analyze data, automate content creation, and enhance customer support with AI technologies.

Uncover the power of customer journey mapping and elevate your brand’s customer experience. Learn how GANDT Ventures can help!

Find the key steps to creating a successful content marketing calendar that will help boost your online presence. Read more now!

Learn effective tips and tricks to maximize your digital ad spend. Achieve maximum ROI with your advertising budget.

Find five essential ways to optimize your website for search engine. Boost your online visibility, drive targeted traffic, and improve your business’s success with effective SEO strategies.

Discover the significance of customer feedback for businesses and learn effective methods for collecting and analyzing it. Implement customer-centric strategies to drive growth and enhance customer satisfaction.

There are countless explanations on the 4 Dangerous Animals of Product Management, and how to tame the Hi.P.P.O., Z.E.B.R.A., R.Hi.N.O, and W.O.L.F. I give you the answer to counter them: the LIONMOOSETIGERPANDABIRD.

Difficulties in understanding target groups and competitive advantage? Marketing Intelligence helps! Discover benefits, tools & services to make data-driven decisions, improve marketing, achieve goals and outpace the competition.

Are you aware of the relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)? These metrics are crucial to determining the success of your business’s marketing and sales efforts. Learn how to maintain a healthy CAC to CLV ratio to build a sustainable and profitable model for your business.

In this article we talk about the impact of fake Twitter followers on brands, what the implications are in terms of investing into social media. Each of these decisions influences our personal world of social media, and ultimately our ‘real’ ones. So how do we make sure that we are safe?

The cookie banner is a disruptive and unrelated text that appears in the middle of the page which forces the customer to make a decision. Using a banner may have an impact on the performance of campaigns. As marketeers, our GANDTies asked themselves during this discussion whether or not they should get more involved in how these banners are deployed in the landing pages for which they create campaigns.

As its role in our ever-changing social media landscape continues to evolve, Instagram updates have been announced—and they indicate some pretty significant changes to the platform. First—it will be adding two new feeds to the app, and secondly—it is updating the existing home feed with more content from accounts you don’t already follow (i.e., recommendations).

There have recently been some more insights revealed into the changing role of Instagram hashtags, including some new guidelines explained here by the official Instagram creator’s account itself.

Earlier this month, Google announced that (by the end of the year) they would be moving their Google AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price. This came as a bit of a surprise because Google AdSense has held on to second-price auctions for decades.

The most widely used SEO plugin for WordPress, Yoast SEO, just got some intense competition in the form of Rank Math. We’ve been using it for a while and would like to share our experiences about what works and why we like it.

Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.