Data Management

With changes to current web tracking due to GDPR, privacy shield and other factors many websites had to change the way they integrate their cookie banners. We’re taking a look at the impact this has on performance marketing and what businesses can do going forward.

Google secretly changes their privacy policy, Facebook changes their 28 day attribution and all the while Burberry launches their plan for a Twitch livestream.

GANDT Fireside Chat #027 | Your daily dose of Insights. Today: BGH specifies handling of cookies; Google’s Corona rescue system starts.

hagebau switches to Datorama; Twitter launches new interaction feature and Notion services were blocked in China.

New ad format on Instagram and Schwarz Group launches cloud solution Stackit. We discuss this in the latest Fireside Chat.

GDPR might be the single biggest day of the year for all Europeans and those of us who work together with European companies or customers.

One of the services that we offer is that of a digital back office. You need expert digital knowledge and support?

The main challenge for a fashion retailers in sourcing is to buy the right styles and high quality collections that suit your customer base.

I would like to share a life hack that will really have impact on your work and quality if you work with tableau on a HDPI screen.

It all starts with the data. Data integrity must be a strategic asset of any digital (and/or multi-channel) business. How to ensure that GA data is ‘clean’.

Data integrity is one of the most important topics when it comes to working with large sets of data. One of the biggest challenges we face is data quality.