The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.
Product drops, which are a fairly recent Ecommerce trend, work to assist sellers in generating buzz for forthcoming products in the days and weeks leading up to their availability. In addition, the products are usually offered in limited supplies or for a short period of time—thus increasing desirability and demand.
The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.
Forecasting digital trends in retail is never a straightforward task. Yet, it is undeniable that the current moment is an exciting one for retailers and that there are indeed certain technology trends in retail that are poised to live up to the hype. So, how can you determine the right tactics to pursue for your business?
Shopify has unveiled “Shopify Online Store 2.0,” which comes with some pretty significant changes to its eCommerce platform. As Shopify moves in the direction of customization and user autonomy, the new features could have major impacts on business owners, managers, and—most critically—developers.
Mark Zuckerburg has announced that Facebook, Instagram, and WhatsApp will be gaining new eCommerce features. Intended to help retailers get their products in front of more customers, the additional tools came along with the news that users are increasingly turning to Facebook as a discovery engine to find new products.
Google’s new campaign type, Performance Max, offers exciting potential to generate leads and drive online sales. Allowing you to run ads in ALL Google Networks (Search, Display, Discover, YouTube, and Gmail) from one centralized place—find out if this tool could be right for your business.
Chinese tech giants are investing in Research and Development—in a big way. Even if you wouldn’t consider yourself an industry titan, though, R&D is an essential component of any company’s overall approach. So let’s take a closer look at what we can learn from this trend of investing in R&D.