Search

At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice

Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines by helping you optimize your content and keywords. Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible, so users can find, read, and enjoy your content.

To ensure that your content reaches as many users as possible, it is vital to stay on top of the current trends determining how search engines operate. Currently, semantic search is an essential ingredient in that equation.

Google My Business (GMB) is a powerful marketing resource for any business owner. It is free to use and helps potential customers discover important details about your business. Learn how to set it up and make the most of your listing.

Joining data from both Search Console and Analytics, Google has introduced a new experience called Search Console Insights—to help all companies and content creators better understand which output they produce most resonates with audiences.

Google’s new campaign type, Performance Max, offers exciting potential to generate leads and drive online sales. Allowing you to run ads in ALL Google Networks (Search, Display, Discover, YouTube, and Gmail) from one centralized place—find out if this tool could be right for your business.

Your daily dose of Insights. Today: New YouTube Ad Lead Form; Google Keen and Search Console in Google Analytics. This should be possible centrally in Google Analytics in the future – we are excited!

GANDT Fireside Chat #028 | Your daily dose of Insights. Today: Omni Channel Readiness in Switzerland and Google SEO Ranking Update

GANDT Fireside Chat #013 | Your daily dose of insights. Today: Migros M-Plus launched as a loyalty program; Google has a “new” feature.

Each year Google shares his new AMP insights on their latest products and things that they are working on at the Google I/O conference.