On Monday, a Facebook outage across its family of apps meant the whole suite was inaccessible for approximately six hours. Seeming to disappear completely from the Internet, the sudden absence of a vital communications platform used by billions underscored just how dependent the world has become on the company.
The last few months have seen a lot of uproar regarding the topic of ad tracking. Facebook has repeatedly complained loudly about Apple’s new tracking measures, and as early as July, the company tried to limit the damage by introducing new optimization options and performance values.
The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.
Facebook ads have the ability to work wonders and provide a significant return, so they are definitely a must-have in your marketing mix. For us at GANDT, Facebook ads have become an “always-on” channel focused on branding measures and communicating with potential customers at the right time.
It was recently confirmed by the British government that, in an attempt to fight widespread obesity, unhealthy food ads will be restricted from October 2022. Under the new regulations, adverts for food and drinks high in fat, sugar, and salt (HFSS) will not be allowed to air on television before 9 pm.
Adding to their ever-expanding arsenal of media products—Facebook announced Bulletin, a newsletter platform, earlier this month. In its current iteration, it is a standalone platform for free and paid articles and podcasts, in which users can subscribe to their favorite writers.
Mark Zuckerburg has announced that Facebook, Instagram, and WhatsApp will be gaining new eCommerce features. Intended to help retailers get their products in front of more customers, the additional tools came along with the news that users are increasingly turning to Facebook as a discovery engine to find new products.