Digital Marketing

Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.

The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.

The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.

Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

Regardless of scale or budget, every successful advertising campaign begins with the critical first step of a media plan. Simply put, media planning is what we call the process that advertisers and marketeers go through prior to selecting, buying, and launching ads.

An integrated approach to marketing communications involves a collaboration between digital marketing and PR experts, ensuring that all channels are aligned and following the same strategy, overarching business objectives, and company values—therefore providing the best service possible.

Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow. With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of marketing strategy.

There’s no doubt about the fact that Black Friday can be a stressful time for many store owners. Get your retail business ready for Black Friday with a few of our top strategies for making it a successful sales event.

Facebook ads have the ability to work wonders and provide a significant return, so they are definitely a must-have in your marketing mix. For us at GANDT, Facebook ads have become an “always-on” channel focused on branding measures and communicating with potential customers at the right time.

As we all look towards contributing to a lower carbon footprint across the board, we have to ask ourselves—what is the carbon cost of digital campaigns and how do we limit environmental impact?

Supporting your in-store sales through online marketing is important. The impressive results over the last 18 months may overshadow the fact that Ecommerce still represents just a small percentage of total retail sales.

An essential part of any marketing strategy across Instagram, Twitter, TikTok, and LinkedIn—the role of hashtags on Facebook has been less clear cut as the platform has regularly changed its tune about the role that hashtags play.

We believe that by combining expertise from the retail industry and digital business consulting, GANDT and the Swiss Retail Federation (SRF) can serve as an unparalleled strategic partner in supporting your future retail growth.

The Swiss Ecommerce industry has been steadily accelerating for years, and 2020 kicked things into overdrive. Despite an overall slowing of economic activity, COVID-19 has led to a surge in Ecommerce and accelerated digital transformation.

Getting started with paid advertising content and paid social media can be a big step in the evolution of your business. Many brands assume they’ll be able to harness the power of social media without having to pay for it and end up disappointed when their campaigns don’t have the impact they had hoped for.

When fit into a larger strategy, Twitter can play an essential role in B2B marketing plans. For example, 82% of B2B content marketers use it, according to recent research from The Content Marketing Institute.

To ensure that your content reaches as many users as possible, it is vital to stay on top of the current trends determining how search engines operate. Currently, semantic search is an essential ingredient in that equation.

It was recently confirmed by the British government that, in an attempt to fight widespread obesity, unhealthy food ads will be restricted from October 2022. Under the new regulations, adverts for food and drinks high in fat, sugar, and salt (HFSS) will not be allowed to air on television before 9 pm.

When it comes to selling on Amazon, keywords matter—a lot. With over 12 million products on offer, finding a way to distinguish your wares on the world’s biggest online retailer is a tricky business.

Shopify has unveiled “Shopify Online Store 2.0,” which comes with some pretty significant changes to its eCommerce platform. As Shopify moves in the direction of customization and user autonomy, the new features could have major impacts on business owners, managers, and—most critically—developers.