Digital Marketing

In this discussion, we deep dive into a list of slightly existential questions about the ‘fake’ world we are all living in: social media. There is great difficulty in spotting the difference and being able to determine which ads are real, which accounts to follow, which comments to believe and which links to click on. Each of these decisions influences our personal world of social media, and ultimately our ‘real’ ones. So how do we make sure that we are safe?

When it comes to newsletter design, there are specific requirements imposed by email clients and mobile apps that you need to keep in mind. You can spot a well-designed newsletter if it engages with the recipient and invites you to take action. A well-crafted newsletter will help you increase your Click-Through-Rate (CTR) and Opening Rates (OR).

In order to get the most out of your efforts, your newsletter content needs to be on point! Here are seven things to keep in mind when crafting a newsletter content strategy that will get you real results.

When engaging in email newsletter marketing, you have full control of the timing, content, and context in which you share information. You are not subject to the often unpredictable algorithms of social media and are more likely to establish a meaningful connection to customers.

Earlier this month, Google announced that (by the end of the year) they would be moving their Google AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price. This came as a bit of a surprise because Google AdSense has held on to second-price auctions for decades.

It is never too early to start your Christmas shopping, right? Well, that statement is about 500% more accurate in the year 2021. With massive supply chain issues continuing to wreak havoc on the global economy and cause severe headaches for suppliers, retailers, and shoppers across the board, this holiday season may require a level of flexibility that we haven’t seen in years.

Marketing to Gen Z requires a unique approach. In a context where digital literacy, creative online communities, and rapidly shifting trends are the order of the day, brands need to evolve their marketing strategies and reconsider how they use platforms to reach younger audiences.

Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.

The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.

The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.

Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

Regardless of scale or budget, every successful advertising campaign begins with the critical first step of a media plan. Simply put, media planning is what we call the process that advertisers and marketeers go through prior to selecting, buying, and launching ads.

An integrated approach to marketing communications involves a collaboration between digital marketing and PR experts, ensuring that all channels are aligned and following the same strategy, overarching business objectives, and company values—therefore providing the best service possible.

Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow. With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of marketing strategy.

There’s no doubt about the fact that Black Friday can be a stressful time for many store owners. Get your retail business ready for Black Friday with a few of our top strategies for making it a successful sales event.

Facebook ads have the ability to work wonders and provide a significant return, so they are definitely a must-have in your marketing mix. For us at GANDT, Facebook ads have become an “always-on” channel focused on branding measures and communicating with potential customers at the right time.

As we all look towards contributing to a lower carbon footprint across the board, we have to ask ourselves—what is the carbon cost of digital campaigns and how do we limit environmental impact?

Supporting your in-store sales through online marketing is important. The impressive results over the last 18 months may overshadow the fact that Ecommerce still represents just a small percentage of total retail sales.

An essential part of any marketing strategy across Instagram, Twitter, TikTok, and LinkedIn—the role of hashtags on Facebook has been less clear cut as the platform has regularly changed its tune about the role that hashtags play.

We believe that by combining expertise from the retail industry and digital business consulting, GANDT and the Swiss Retail Federation (SRF) can serve as an unparalleled strategic partner in supporting your future retail growth.