Digital Marketing

It was recently confirmed by the British government that, in an attempt to fight widespread obesity, unhealthy food ads will be restricted from October 2022. Under the new regulations, adverts for food and drinks high in fat, sugar, and salt (HFSS) will not be allowed to air on television before 9 pm.

When it comes to selling on Amazon, keywords matter—a lot. With over 12 million products on offer, finding a way to distinguish your wares on the world’s biggest online retailer is a tricky business.

Shopify has unveiled “Shopify Online Store 2.0,” which comes with some pretty significant changes to its eCommerce platform. As Shopify moves in the direction of customization and user autonomy, the new features could have major impacts on business owners, managers, and—most critically—developers.

Check out GANDT CEO Remco Livain featured on the W&V Podcast with author and podcaster Dominik Hoffmann. Sharing his insight into what it means to be a digital enabler for companies, Remco discussed how he got his start in marketing and his transition towards leading a company and developing a professional brand

47% of internet users worldwide have ditched products and services from a brand that violated their personal values. This is a significant number and speaks to the fact that sustainable digital marketing needs to be a strategic cornerstone for any business that wants to continue growing and thriving.

Aside from being a highly effective marketing tool, it is necessary that your email newsletter meets all relevant legal obligations in order to provide the maximum benefit without getting you into trouble.

As Google has become the go-to source for the inside scoop on a business or service, what people are saying about you on the world’s top search engine site matters — a lot. Having enough Google reviews can be the difference between being at the top or bottom of the search engine results page when internet goers are looking for companies in your vertical.

Discover the social media landscape of 2021. Our social media team identifies the key players, and how your company should be using specific platforms to increase engagement and sales.

In this blog post, we look at Phrase match keywords – the New Broad Match Modifier – from our clients’ perspective.

We interviewed our Senior Digital Marketing Expert, Jesus, to find out what a typical day in his job looks like.

Digital marketing has a major impact on a modern day consumer’s behavior. Here are the eight areas of consumer behavior that are readily changing the marketing landscape.

Setting up a social media account is easier said than done. You need a clear strategy and a suitable target group in advance. We have listed some important points to keep in mind throughout your social media strategy.

In this Fireside Chat, we talk about Snocks Black Friday strategy, as well as small and large basket discount strategies.

GANDT Fireside Chat #052 | Your daily dose of Insights. Today: Brand Rebranding – Reasons and Opportunity in Marketing.

Feel free to check out our Fireside Chat and learn more about our experience in marketing and CRM from the telecommunications industry Switzerland!

Pinterest is enjoying ever-increasing popularity. But how exactly can Pinterest be used as a marketing channel?

“GANDT Fireside Chat #012 | Your daily dose of insights. Today: HelloFresh Marketing Deep Dive and (new?) customer types and user segments.

GANDT Fireside Chat #003 | Your daily dose of insights. Today: Google Maps enables food delivery and eSports as a marketing channel.

GANDT Fireside Chat #002 | Your daily dose of insights. Today: Impact of Corona on Online Marketing and latest Amazon KPIs.

TikTok is growing and so are the Marketing opportunities. Here’s everything you need to know to get started with TikTok Marketing.