On Monday, a Facebook outage across its family of apps meant the whole suite was inaccessible for approximately six hours. Seeming to disappear completely from the Internet, the sudden absence of a vital communications platform used by billions underscored just how dependent the world has become on the company.
The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.
Product drops, which are a fairly recent Ecommerce trend, work to assist sellers in generating buzz for forthcoming products in the days and weeks leading up to their availability. In addition, the products are usually offered in limited supplies or for a short period of time—thus increasing desirability and demand.
The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.
Knowing who and what to follow for inspiration on social media is a big part of what allows us to stay up to date and get news and updates as they happen. So if you’re looking to get more out of the time you spend scrolling the social landscape, here are some tips from our team on where they go for industry news and inspiration.
Mark Zuckerburg has announced that Facebook, Instagram, and WhatsApp will be gaining new eCommerce features. Intended to help retailers get their products in front of more customers, the additional tools came along with the news that users are increasingly turning to Facebook as a discovery engine to find new products.