Instagram

As its role in our ever-changing social media landscape continues to evolve, Instagram updates have been announced—and they indicate some pretty significant changes to the platform. First—it will be adding two new feeds to the app, and secondly—it is updating the existing home feed with more content from accounts you don’t already follow (i.e., recommendations).

There have recently been some more insights revealed into the changing role of Instagram hashtags, including some new guidelines explained here by the official Instagram creator’s account itself.

On Monday, a Facebook outage across its family of apps meant the whole suite was inaccessible for approximately six hours. Seeming to disappear completely from the Internet, the sudden absence of a vital communications platform used by billions underscored just how dependent the world has become on the company.

An important development for retailers of all stripes, Instagram has recently introduced a function that enables companies to place ads in the Instagram Shop tab. This is big news because it allows merchants to reach users who are already enthusiastic about buying.

The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.

Product drops, which are a fairly recent Ecommerce trend, work to assist sellers in generating buzz for forthcoming products in the days and weeks leading up to their availability. In addition, the products are usually offered in limited supplies or for a short period of time—thus increasing desirability and demand.

The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.

Knowing who and what to follow for inspiration on social media is a big part of what allows us to stay up to date and get news and updates as they happen. So if you’re looking to get more out of the time you spend scrolling the social landscape, here are some tips from our team on where they go for industry news and inspiration.

Mark Zuckerburg has announced that Facebook, Instagram, and WhatsApp will be gaining new eCommerce features. Intended to help retailers get their products in front of more customers, the additional tools came along with the news that users are increasingly turning to Facebook as a discovery engine to find new products.

Is Instagram for kids an inevitable step for the popular photo-sharing platform? Let’s take a look at some of the ramifications that releasing a version of the app for the under-13 crowd could have.

A look at how the decision to allows users to opt-out of seeing both Facebook and Instagram Likes was made, and the broader implications it could have for marketers.

Instagram verification — What criteria are important, how you can do it yourself and why it’s worth your time to get verified on Instagram.

Our team’s take on the new feature Instagram has revealed will be available soon—scheduled Stories.

What Instagram’s recent announcement that it will offer Automatic generated Captions for Stories means for your company.

Discover the social media landscape of 2021. Our social media team identifies the key players, and how your company should be using specific platforms to increase engagement and sales.

Instagram’s latest feature, called Reels compared to the social video network platform TikTo – Reels vs. TikTok. What are the similarities?

Instagram Live Badges, Microsoft shuts down Mixer and a new search engine. Could freedom from advertising be a USP that attracts users? Listen in and follow our discussion on these topics!

Google offers help with Google Credits Ads during the Corona pandemic, which has now also arrived in Germany. New Instagram TV Ads.

In the future, companies will be able to place video ads on IGTV and accounts will benefit from 55% of the advertising revenue.

TikTok followers are easy to find, but if you want to convert your followers to Instagram, you need a plan. Here’s why.