As we all look towards contributing to a lower carbon footprint across the board, we have to ask ourselves—what is the carbon cost of digital campaigns and how do we limit environmental impact?
Getting started with paid advertising content and paid social media can be a big step in the evolution of your business. Many brands assume they’ll be able to harness the power of social media without having to pay for it and end up disappointed when their campaigns don’t have the impact they had hoped for.
It was recently confirmed by the British government that, in an attempt to fight widespread obesity, unhealthy food ads will be restricted from October 2022. Under the new regulations, adverts for food and drinks high in fat, sugar, and salt (HFSS) will not be allowed to air on television before 9 pm.
Google’s new campaign type, Performance Max, offers exciting potential to generate leads and drive online sales. Allowing you to run ads in ALL Google Networks (Search, Display, Discover, YouTube, and Gmail) from one centralized place—find out if this tool could be right for your business.
Google has announced the abolishment of third-party cookies in the Chrome browser by 2022. By doing this, they are following in the steps of Mozilla Firefox. But what impact does this change have on the efficiency of re-marketing campaigns? What does this mean for the future of personalized ads?