At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice
SEM - Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search.
Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines by helping you optimize your content and keywords. Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible, so users can find, read, and enjoy your content.
Technical SEO is all about ensuring that your website is equipped with all the technical requirements that modern search engines use to determine rankings. Regardless of how slick your website looks or how compelling the content is, if your SEO isn’t on point—you’re simply not going to rank.
Google’s new campaign type, Performance Max, offers exciting potential to generate leads and drive online sales. Allowing you to run ads in ALL Google Networks (Search, Display, Discover, YouTube, and Gmail) from one centralized place—find out if this tool could be right for your business.
As Google has become the go-to source for the inside scoop on a business or service, what people are saying about you on the world’s top search engine site matters — a lot. Having enough Google reviews can be the difference between being at the top or bottom of the search engine results page when internet goers are looking for companies in your vertical.