Industry News

There are countless explanations on the 4 Dangerous Animals of Product Management, and how to tame the Hi.P.P.O., Z.E.B.R.A., R.Hi.N.O, and W.O.L.F. I give you the answer to counter them: the LIONMOOSETIGERPANDABIRD.

Difficulties in understanding target groups and competitive advantage? Marketing Intelligence helps! Discover benefits, tools & services to make data-driven decisions, improve marketing, achieve goals and outpace the competition.

Are you aware of the relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)? These metrics are crucial to determining the success of your business’s marketing and sales efforts. Learn how to maintain a healthy CAC to CLV ratio to build a sustainable and profitable model for your business.

In this article we talk about the impact of fake Twitter followers on brands, what the implications are in terms of investing into social media. Each of these decisions influences our personal world of social media, and ultimately our ‘real’ ones. So how do we make sure that we are safe?

The cookie banner is a disruptive and unrelated text that appears in the middle of the page which forces the customer to make a decision. Using a banner may have an impact on the performance of campaigns. As marketeers, our GANDTies asked themselves during this discussion whether or not they should get more involved in how these banners are deployed in the landing pages for which they create campaigns.

As its role in our ever-changing social media landscape continues to evolve, Instagram updates have been announced—and they indicate some pretty significant changes to the platform. First—it will be adding two new feeds to the app, and secondly—it is updating the existing home feed with more content from accounts you don’t already follow (i.e., recommendations).

There have recently been some more insights revealed into the changing role of Instagram hashtags, including some new guidelines explained here by the official Instagram creator’s account itself.

Earlier this month, Google announced that (by the end of the year) they would be moving their Google AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price. This came as a bit of a surprise because Google AdSense has held on to second-price auctions for decades.

The most widely used SEO plugin for WordPress, Yoast SEO, just got some intense competition in the form of Rank Math. We’ve been using it for a while and would like to share our experiences about what works and why we like it.

Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.

On Monday, a Facebook outage across its family of apps meant the whole suite was inaccessible for approximately six hours. Seeming to disappear completely from the Internet, the sudden absence of a vital communications platform used by billions underscored just how dependent the world has become on the company.

Easy to use and super reliable, WordPress powers over a quarter of the world’s websites and is the site builder of choice for a number of leading enterprises. Initially created as an easy to use platform for bloggers, WordPress has cultivated a top reputation among users and has become the most popular content management system globally.

The last few months have seen a lot of uproar regarding the topic of ad tracking. Facebook has repeatedly complained loudly about Apple’s new tracking measures, and as early as July, the company tried to limit the damage by introducing new optimization options and performance values.

An important development for retailers of all stripes, Instagram has recently introduced a function that enables companies to place ads in the Instagram Shop tab. This is big news because it allows merchants to reach users who are already enthusiastic about buying.

In addition to the recent introduction of Slack Huddles, video messages, and an enhanced employee directory, Slack announced a new Scheduled Send feature this summer that we’ve been finding very useful in practice.

The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.

Product drops, which are a fairly recent Ecommerce trend, work to assist sellers in generating buzz for forthcoming products in the days and weeks leading up to their availability. In addition, the products are usually offered in limited supplies or for a short period of time—thus increasing desirability and demand.

The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.

Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice