Industry News

When it comes to selling on Amazon, keywords matter—a lot. With over 12 million products on offer, finding a way to distinguish your wares on the world’s biggest online retailer is a tricky business.

Shopify has unveiled “Shopify Online Store 2.0,” which comes with some pretty significant changes to its eCommerce platform. As Shopify moves in the direction of customization and user autonomy, the new features could have major impacts on business owners, managers, and—most critically—developers.

Mona shares her thoughts on Zalando’s Connected Retail program in Textil Revue’s newest print edition.

Last week, Facebook launched what it’s calling ‘Creative Guidance Navigator’—essentially a mini-site of various ad tips and notes that can help make your ads more engaging and generally improve your ad creation approach.

We are proud to introduce our new GANDT Amazon Service. We are now offering core essential services for businesses of all shapes and sizes to launch on Amazon. Amazon has such huge potential in terms of traffic, and if you are able to direct this traffic to your product listing—the benefits will be huge.

During a Google Search Central SEO hangout recorded on July 2, Google’s Senior Webmaster Trends Analyst, John Mueller, responded to a simple yet powerful question: “What’s your vision for the future of SEO?”

Adding to their ever-expanding arsenal of media products—Facebook announced Bulletin, a newsletter platform, earlier this month. In its current iteration, it is a standalone platform for free and paid articles and podcasts, in which users can subscribe to their favorite writers.

Technical SEO is all about ensuring that your website is equipped with all the technical requirements that modern search engines use to determine rankings. Regardless of how slick your website looks or how compelling the content is, if your SEO isn’t on point—you’re simply not going to rank.

Mark Zuckerburg has announced that Facebook, Instagram, and WhatsApp will be gaining new eCommerce features. Intended to help retailers get their products in front of more customers, the additional tools came along with the news that users are increasingly turning to Facebook as a discovery engine to find new products.

Now available on iOS and Android in over 135 markets worldwide, Spotify has emphasized that they’re building Greenroom with the creators and artists in mind, optimizing interactivity and deep connections between participants in live rooms.

Google My Business (GMB) is a powerful marketing resource for any business owner. It is free to use and helps potential customers discover important details about your business. Learn how to set it up and make the most of your listing.

Joining data from both Search Console and Analytics, Google has introduced a new experience called Search Console Insights—to help all companies and content creators better understand which output they produce most resonates with audiences.

Google’s new campaign type, Performance Max, offers exciting potential to generate leads and drive online sales. Allowing you to run ads in ALL Google Networks (Search, Display, Discover, YouTube, and Gmail) from one centralized place—find out if this tool could be right for your business.

Chinese tech giants are investing in R&D—in a big way. Even if you wouldn’t consider yourself an industry titan, though, R&D is an essential component of any company’s overall approach. So let’s take a closer look at what we can learn from this trend of investing in R&D.

Twitter has just rolled out a shiny new subscription version of the app in Canada and Australia. The paid-for extra service, Twitter Blue, offers features such as an “undo tweet” button, bookmarks, and a reader mode.

As Google has become the go-to source for the inside scoop on a business or service, what people are saying about you on the world’s top search engine site matters — a lot. Having enough Google reviews can be the difference between being at the top or bottom of the search engine results page when internet goers are looking for companies in your vertical.

If you, as a brand, are already creating an ad for a specific product, having in-app shopping on TikTok, with purchases activated, means that the user never has to go to a different page to order.

Google Local Campaigns are a great option for businesses looking to boost offline sales and establish their presence in the surrounding community. Let’s take a look at a few of the benefits available and how to use this tool effectively.

Is Instagram for kids an inevitable step for the popular photo-sharing platform? Let’s take a look at some of the ramifications that releasing a version of the app for the under-13 crowd could have.

An overview of a few key takeaways from the recent acquisition of Unsplash by Getty images. What can we learn from the coming together of these two very different companies?