Digital Strategy

Discover the significant benefits of outsourcing for small businesses, from increased efficiency and cost savings to scalability and risk mitigation. Learn how outsourcing can help you focus on core competencies and drive growth.

Looking to invest in companies? Discover the early digital indicators of success to help identify potential for growth & long-term success!

Crafting a winning marketing strategy is crucial for business growth. Discover 10 essential elements, from defining your audience to optimizing performance.

Looking for tips to grow your business? Read this article for strategies on business growth, including market research, customer retention, and more. Discover how to scale your business and increase profitability, all while avoiding common pitfalls. Learn from successful entrepreneurs and take your business to the next level.

Digital marketing has become a crucial aspect of business growth and sustainability in today’s world. The rapidly changing trends in digital marketing make it imperative for marketers to stay on top of emerging developments to ensure they remain competitive and relevant.

There are countless explanations on the 4 Dangerous Animals of Product Management, and how to tame the Hi.P.P.O., Z.E.B.R.A., R.Hi.N.O, and W.O.L.F. I give you the answer to counter them: the LIONMOOSETIGERPANDABIRD.

Why sustainability is essential in your digital marketing strategy: Consumers today are suspicious of false claims and disinformation from brands. Read how sustainability has become the necessary basis for responsible action by individuals, companies and society.

One of the first steps in this process is to understand the key elements of a brand, including the brand mission, brand vision, and brand purpose. While these terms may seem similar, they each have distinct meanings and serve different purposes in the overall branding strategy.

Despite the importance of digital innovation in today’s business landscape, many organizations still struggle to successfully implement it. What are the reasons organizations fail to introduce digital innovation into their organization?

Choosing a marketing agency or consultancy can be tricky, as both have different roles and responsibilities. It’s important to understand the difference between the two before making a decision on which one to hire.

As a digital marketer, it’s becoming clear that getting the most out of your AI tools like ChatGPT or Dall-E will depend on asking the right questions or prompts. There’s a learning curve to getting this right and Alessander Argenti, our Brand and Communications Director, took some time to figure it out for you.

Learn how to find the best marketing consulting for your business in Zurich with our expert guide. From identifying specific needs to evaluating approachability and accessibility, we’ll help you find the top agencies that specialize in areas such as digital performance marketing and multilingual communication. Get ahead of the competition and take your business to the next level with the help of the best marketing consultants in Zurich.

In this article we talk about the impact of fake Twitter followers on brands, what the implications are in terms of investing into social media. Each of these decisions influences our personal world of social media, and ultimately our ‘real’ ones. So how do we make sure that we are safe?

A website relaunch is most commonly used to improve the user experience, the efficiency and functionality of a site, and contributes to the general management of the brand. However, there is a wide variety of reasons that push companies to take such a step. In this discussion our team members talk about several key aspects to consider in order to figure out whether a website relaunch is truly for you. They discuss what the implications are, what the risks are and how companies can make the most out of such a strategic move.

In the last 2 years we’ve seen strong growth in e-commerce sales across the board, but the percentage has decreased in the last quarter. Even though e-commerce is still growing, we have hit a bump. The projection of e-commerce thriving was recognised internationally. However, the majority of business cases demonstrate that start-ups and companies in general are now struggling. In this Fireside chat, we discuss why this has happened, and what companies could do to tackle this important issue.

Data shines a light on what’s possible and has the power to make it a reality. But, of course, it only has this magic power if you use it in the right way. This month, we are taking a deep dive into data and exploring all the ways it impacts what we do.

When it comes to newsletter design, there are specific requirements imposed by email clients and mobile apps that you need to keep in mind. You can spot a well-designed newsletter if it engages with the recipient and invites you to take action. A well-crafted newsletter will help you increase your Click-Through-Rate (CTR) and Opening Rates (OR).

There have recently been some more insights revealed into the changing role of Instagram hashtags, including some new guidelines explained here by the official Instagram creator’s account itself.

In order to get the most out of your efforts, your newsletter content needs to be on point! Here are seven things to keep in mind when crafting a newsletter content strategy that will get you real results.

When engaging in email newsletter marketing, you have full control of the timing, content, and context in which you share information. You are not subject to the often unpredictable algorithms of social media and are more likely to establish a meaningful connection to customers.