Digital Strategy

Despite the importance of digital innovation in today’s business landscape, many organizations still struggle to successfully implement it. What are the reasons organizations fail to introduce digital innovation into their organization?

Choosing a marketing agency or consultancy can be tricky, as both have different roles and responsibilities. It’s important to understand the difference between the two before making a decision on which one to hire.

As a digital marketer, it’s becoming clear that getting the most out of your AI tools like ChatGPT or Dall-E will depend on asking the right questions or prompts. There’s a learning curve to getting this right and Alessander Argenti, our Brand and Communications Director, took some time to figure it out for you.

Learn how to find the best marketing consulting for your business in Zurich with our expert guide. From identifying specific needs to evaluating approachability and accessibility, we’ll help you find the top agencies that specialize in areas such as digital performance marketing and multilingual communication. Get ahead of the competition and take your business to the next level with the help of the best marketing consultants in Zurich.

In this article we talk about the impact of fake Twitter followers on brands, what the implications are in terms of investing into social media. Each of these decisions influences our personal world of social media, and ultimately our ‘real’ ones. So how do we make sure that we are safe?

A website relaunch is most commonly used to improve the user experience, the efficiency and functionality of a site, and contributes to the general management of the brand. However, there is a wide variety of reasons that push companies to take such a step. In this discussion our team members talk about several key aspects to consider in order to figure out whether a website relaunch is truly for you. They discuss what the implications are, what the risks are and how companies can make the most out of such a strategic move.

In the last 2 years we’ve seen strong growth in e-commerce sales across the board, but the percentage has decreased in the last quarter. Even though e-commerce is still growing, we have hit a bump. The projection of e-commerce thriving was recognised internationally. However, the majority of business cases demonstrate that start-ups and companies in general are now struggling. In this Fireside chat, we discuss why this has happened, and what companies could do to tackle this important issue.

Data shines a light on what’s possible and has the power to make it a reality. But, of course, it only has this magic power if you use it in the right way. This month, we are taking a deep dive into data and exploring all the ways it impacts what we do.

When it comes to newsletter design, there are specific requirements imposed by email clients and mobile apps that you need to keep in mind. You can spot a well-designed newsletter if it engages with the recipient and invites you to take action. A well-crafted newsletter will help you increase your Click-Through-Rate (CTR) and Opening Rates (OR).

There have recently been some more insights revealed into the changing role of Instagram hashtags, including some new guidelines explained here by the official Instagram creator’s account itself.

In order to get the most out of your efforts, your newsletter content needs to be on point! Here are seven things to keep in mind when crafting a newsletter content strategy that will get you real results.

When engaging in email newsletter marketing, you have full control of the timing, content, and context in which you share information. You are not subject to the often unpredictable algorithms of social media and are more likely to establish a meaningful connection to customers.

Earlier this month, Google announced that (by the end of the year) they would be moving their Google AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price. This came as a bit of a surprise because Google AdSense has held on to second-price auctions for decades.

It is never too early to start your Christmas shopping, right? Well, that statement is about 500% more accurate in the year 2021. With massive supply chain issues continuing to wreak havoc on the global economy and cause severe headaches for suppliers, retailers, and shoppers across the board, this holiday season may require a level of flexibility that we haven’t seen in years.

Marketing to Gen Z requires a unique approach. In a context where digital literacy, creative online communities, and rapidly shifting trends are the order of the day, brands need to evolve their marketing strategies and reconsider how they use platforms to reach younger audiences.

We are very pleased that we have recently been able to support and coach VEGDOG in their digital marketing strategy.

The most widely used SEO plugin for WordPress, Yoast SEO, just got some intense competition in the form of Rank Math. We’ve been using it for a while and would like to share our experiences about what works and why we like it.

Powering over 30% of the internet, WordPress is an excellent family to join if you’re looking to create your own website, add another website to your roster, or need to help a client promote themselves online. It is a robust platform accessible enough for beginners without any coding experience but still gives you the creative freedom to design your website exactly as you like and add whatever features you need.

Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.

12 months in, we take a look at how sasag AG and GANDT collaborate on strategic digital marketing. Read on to find out more about the state of the ISP market, and how we are currently driving sales for internet service provider sasag AG.