Digital Strategy

It was recently confirmed by the British government that, in an attempt to fight widespread obesity, unhealthy food ads will be restricted from October 2022. Under the new regulations, adverts for food and drinks high in fat, sugar, and salt (HFSS) will not be allowed to air on television before 9 pm.

When it comes to selling on Amazon, keywords matter—a lot. With over 12 million products on offer, finding a way to distinguish your wares on the world’s biggest online retailer is a tricky business.

Shopify has unveiled “Shopify Online Store 2.0,” which comes with some pretty significant changes to its eCommerce platform. As Shopify moves in the direction of customization and user autonomy, the new features could have major impacts on business owners, managers, and—most critically—developers.

Last week, Facebook launched what it’s calling ‘Creative Guidance Navigator’—essentially a mini-site of various ad tips and notes that can help make your ads more engaging and generally improve your ad creation approach.

Check out GANDT CEO Remco Livain featured on the W&V Podcast with author and podcaster Dominik Hoffmann. Sharing his insight into what it means to be a digital enabler for companies, Remco discussed how he got his start in marketing and his transition towards leading a company and developing a professional brand

We are proud to introduce our new GANDT Amazon Service. We are now offering core essential services for businesses of all shapes and sizes to launch on Amazon. Amazon has such huge potential in terms of traffic, and if you are able to direct this traffic to your product listing—the benefits will be huge.

Technical SEO is all about ensuring that your website is equipped with all the technical requirements that modern search engines use to determine rankings. Regardless of how slick your website looks or how compelling the content is, if your SEO isn’t on point—you’re simply not going to rank.

Mark Zuckerburg has announced that Facebook, Instagram, and WhatsApp will be gaining new eCommerce features. Intended to help retailers get their products in front of more customers, the additional tools came along with the news that users are increasingly turning to Facebook as a discovery engine to find new products.

47% of internet users worldwide have ditched products and services from a brand that violated their personal values. This is a significant number and speaks to the fact that sustainable digital marketing needs to be a strategic cornerstone for any business that wants to continue growing and thriving.

Google My Business (GMB) is a powerful marketing resource for any business owner. It is free to use and helps potential customers discover important details about your business. Learn how to set it up and make the most of your listing.

Aside from being a highly effective marketing tool, it is necessary that your email newsletter meets all relevant legal obligations in order to provide the maximum benefit without getting you into trouble.

As Google has become the go-to source for the inside scoop on a business or service, what people are saying about you on the world’s top search engine site matters — a lot. Having enough Google reviews can be the difference between being at the top or bottom of the search engine results page when internet goers are looking for companies in your vertical.

They might be a marketeer’s bread and butter, but performance reports are also one of the most powerful tools in our arsenal. Learn how to craft effective reports that are relevant, focused, and offer time-bound actionables.

If you, as a brand, are already creating an ad for a specific product, having in-app shopping on TikTok, with purchases activated, means that the user never has to go to a different page to order.

Tracking the success of your social media efforts is critical for any growing business. Learn the key steps you need to do an effective and comprehensive social media audit.

With changes to current web tracking due to GDPR, privacy shield and other factors many websites had to change the way they integrate their cookie banners. We’re taking a look at the impact this has on performance marketing and what businesses can do going forward.

What does scaling a company entail? To scale a company means to actively push it into a growth phase. Here are 7 tips on how to do so successfully.

Using the new Lead Generation ad option — companies are empowered to capture user data directly from their in-stream ads.

Discover how companies can use memberships to contact and learn more about their customers, without relying on Facebook iOS 14.5 and Google.

Instagram verification — What criteria are important, how you can do it yourself and why it’s worth your time to get verified on Instagram.