Powering over 30% of the internet, WordPress is an excellent family to join if you’re looking to create your own website, add another website to your roster, or need to help a client promote themselves online. It is a robust platform accessible enough for beginners without any coding experience but still gives you the creative freedom to design your website exactly as you like and add whatever features you need.
Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.
Easy to use and super reliable, WordPress powers over a quarter of the world’s websites and is the site builder of choice for a number of leading enterprises. Initially created as an easy to use platform for bloggers, WordPress has cultivated a top reputation among users and has become the most popular content management system globally.
The last few months have seen a lot of uproar regarding the topic of ad tracking. Facebook has repeatedly complained loudly about Apple’s new tracking measures, and as early as July, the company tried to limit the damage by introducing new optimization options and performance values.
The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.
Product drops, which are a fairly recent Ecommerce trend, work to assist sellers in generating buzz for forthcoming products in the days and weeks leading up to their availability. In addition, the products are usually offered in limited supplies or for a short period of time—thus increasing desirability and demand.
The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.
Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.
At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice
With less than two weeks until the Bundestag Elections 2021 in Germany, political parties are being asked to provide concrete plans for how they plan to achieve their objectives. Among the key topics currently being discussed is one that we happen to feel quite strongly about and goes hand in hand with what we do—digitalization!
An integrated approach to marketing communications involves a collaboration between digital marketing and PR experts, ensuring that all channels are aligned and following the same strategy, overarching business objectives, and company values—therefore providing the best service possible.
Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow. With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of marketing strategy.
Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines by helping you optimize your content and keywords. Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible, so users can find, read, and enjoy your content.
Facebook ads have the ability to work wonders and provide a significant return, so they are definitely a must-have in your marketing mix. For us at GANDT, Facebook ads have become an “always-on” channel focused on branding measures and communicating with potential customers at the right time.