SEO / SEA

There have recently been some more insights revealed into the changing role of Instagram hashtags, including some new guidelines explained here by the official Instagram creator’s account itself.

The most widely used SEO plugin for WordPress, Yoast SEO, just got some intense competition in the form of Rank Math. We’ve been using it for a while and would like to share our experiences about what works and why we like it.

Easy to use and super reliable, WordPress powers over a quarter of the world’s websites and is the site builder of choice for a number of leading enterprises. Initially created as an easy to use platform for bloggers, WordPress has cultivated a top reputation among users and has become the most popular content management system globally.

At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice

Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines by helping you optimize your content and keywords. Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible, so users can find, read, and enjoy your content.

At GANDT, we’re always eager to try out new tools so we know which ones we can recommend with confidence to our clients (and make use of ourselves). One new app we’re excited about is Polish UX. It turns your browser into a powerful writing tool and allows you to edit text on any webpage, test, and iterate until you get it just right.

To ensure that your content reaches as many users as possible, it is vital to stay on top of the current trends determining how search engines operate. Currently, semantic search is an essential ingredient in that equation.

During a Google Search Central SEO hangout recorded on July 2, Google’s Senior Webmaster Trends Analyst, John Mueller, responded to a simple yet powerful question: “What’s your vision for the future of SEO?”

Technical SEO is all about ensuring that your website is equipped with all the technical requirements that modern search engines use to determine rankings. Regardless of how slick your website looks or how compelling the content is, if your SEO isn’t on point—you’re simply not going to rank.

Google My Business (GMB) is a powerful marketing resource for any business owner. It is free to use and helps potential customers discover important details about your business. Learn how to set it up and make the most of your listing.

As Google has become the go-to source for the inside scoop on a business or service, what people are saying about you on the world’s top search engine site matters — a lot. Having enough Google reviews can be the difference between being at the top or bottom of the search engine results page when internet goers are looking for companies in your vertical.

In this blog post, we look at Phrase match keywords – the New Broad Match Modifier – from our clients’ perspective.

Our content creation service will provide you with quickly consumable, scannable, varied texts and visuals to share on your website and social media.

Professional Search Engine Optimization (SEO) allows your company website to rank higher in searches on search engines (e.g. Google).

SEA (e.g. Google Adwords) allows you to directly display paid ads in the search results on various search engines.

GANDT Fireside Chat #045 | Your daily dose of Insights. Today: BING Shopping pioneers product-based image search and Google My Business Messenger live.

Google bans clickbait ads and Coop launches omni-channel platform. Listen in on our Fireside Chat and find out which specific ads will be banned in the future!

GANDT Fireside Chat #028 | Your daily dose of Insights. Today: Omni Channel Readiness in Switzerland and Google SEO Ranking Update

The EU-commission has said that Google is using its dominant role to promote its own products once more – a new Shopping Feature.