Website & CRM

A website relaunch is most commonly used to improve the user experience, the efficiency and functionality of a site, and contributes to the general management of the brand. However, there is a wide variety of reasons that push companies to take such a step. In this discussion our team members talk about several key aspects to consider in order to figure out whether a website relaunch is truly for you. They discuss what the implications are, what the risks are and how companies can make the most out of such a strategic move.

In order to get the most out of your efforts, your newsletter content needs to be on point! Here are seven things to keep in mind when crafting a newsletter content strategy that will get you real results.

The most widely used SEO plugin for WordPress, Yoast SEO, just got some intense competition in the form of Rank Math. We’ve been using it for a while and would like to share our experiences about what works and why we like it.

Powering over 30% of the internet, WordPress is an excellent family to join if you’re looking to create your own website, add another website to your roster, or need to help a client promote themselves online. It is a robust platform accessible enough for beginners without any coding experience but still gives you the creative freedom to design your website exactly as you like and add whatever features you need.

Easy to use and super reliable, WordPress powers over a quarter of the world’s websites and is the site builder of choice for a number of leading enterprises. Initially created as an easy to use platform for bloggers, WordPress has cultivated a top reputation among users and has become the most popular content management system globally.

Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines by helping you optimize your content and keywords. Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible, so users can find, read, and enjoy your content.

At GANDT, we’re always eager to try out new tools so we know which ones we can recommend with confidence to our clients (and make use of ourselves). One new app we’re excited about is Polish UX. It turns your browser into a powerful writing tool and allows you to edit text on any webpage, test, and iterate until you get it just right.

Technical SEO is all about ensuring that your website is equipped with all the technical requirements that modern search engines use to determine rankings. Regardless of how slick your website looks or how compelling the content is, if your SEO isn’t on point—you’re simply not going to rank.

Aside from being a highly effective marketing tool, it is necessary that your email newsletter meets all relevant legal obligations in order to provide the maximum benefit without getting you into trouble.

What does UX stand for, what does an UX Analysis include, how can you implement it, and what are the benefits of optimizing for it?

CRM helps organize customer data and track interactions, so you can better understand your customers and improve their sales experience. Read on to find out why else CRM is essential for your company, and what to consider when selecting a system.

Creating a newsletter takes skill. Find out what 10 points to consider to increase engagement as a result of your next newsletter campaign.

There are countless explanations on the 4 Dangerous Animals of Product Management, and how to tame the Hi.P.P.O., Z.E.B.R.A., R.Hi.N.O, and W.O.L.F. I give you the answer to counter them: the LIONMOOSETIGERPANDABIRD.

Customer Relationship Management (CRM) entails understanding the customer. Segmentation, measurement and listening skills are the most important elements of a marketing strategy.

Our content creation service will provide you with quickly consumable, scannable, varied texts and visuals to share on your website and social media.

Professional Search Engine Optimization (SEO) allows your company website to rank higher in searches on search engines (e.g. Google).

GANDT Fireside Chat #054 | Your daily dose of Insights. Today: HALLHUBER launches new fully responsive Online Shop and we take a look behind the scenes!

Anyone who has a focus on Google Shopping should look into the implementation of multi-product-pages.

What are some of the opportunities and challenges insurance companies face in terms of insurtech innovation?