The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.
Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow. With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of marketing strategy.
Knowing who and what to follow for inspiration on social media is a big part of what allows us to stay up to date and get news and updates as they happen. So if you’re looking to get more out of the time you spend scrolling the social landscape, here are some tips from our team on where they go for industry news and inspiration.