TikTok

The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.

Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow. With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of marketing strategy.

Knowing who and what to follow for inspiration on social media is a big part of what allows us to stay up to date and get news and updates as they happen. So if you’re looking to get more out of the time you spend scrolling the social landscape, here are some tips from our team on where they go for industry news and inspiration.

If you, as a brand, are already creating an ad for a specific product, having in-app shopping on TikTok, with purchases activated, means that the user never has to go to a different page to order.

Some tips and strategies for continuing to collect data and approaching or adapting your TikTok campaigns following the 14.5 update.

Using the new Lead Generation ad option on TikTok — companies are empowered to capture user data directly from their in-stream ads.

From reaching untapped markets to creating an overall marketing strategy — key takeaways from a workshop hosted by TikTok and Shuttlerock.

Discover the social media landscape of 2021. Our social media team identifies the key players, and how your company should be using specific platforms to increase engagement and sales.

Instagram’s latest feature, called Reels compared to the social video network platform TikTo – Reels vs. TikTok. What are the similarities?

What is important for tCPA campaigns on TikTok? We’ll show you the three most important lessons we’ve learned creating TikTok Ads for our customers.

GANDT Fireside Chat #055 | Your daily dose of Insights. Today: Omni-channel strategy from which the stationary retailers can learn; TikTok Ads Manager available worldwide.

GANDT Fireside Chat #044 | Your daily dose of Insights. Today: TikTok launches its own marketing platform TikTok for Business.

TikTok followers are easy to find, but if you want to convert your followers to Instagram, you need a plan. Here’s why.

GANDT Fireside Chat #009 | Your daily dose of Insights. Today: Shopify – What makes the software so special? TikTok with 2 million downloads.

TikTok is growing and so are the Marketing opportunities. Here’s everything you need to know to get started with TikTok Marketing.