Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.
Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.
At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice
It was recently confirmed by the British government that, in an attempt to fight widespread obesity, unhealthy food ads will be restricted from October 2022. Under the new regulations, adverts for food and drinks high in fat, sugar, and salt (HFSS) will not be allowed to air on television before 9 pm.
Technical SEO is all about ensuring that your website is equipped with all the technical requirements that modern search engines use to determine rankings. Regardless of how slick your website looks or how compelling the content is, if your SEO isn’t on point—you’re simply not going to rank.
Google’s new campaign type, Performance Max, offers exciting potential to generate leads and drive online sales. Allowing you to run ads in ALL Google Networks (Search, Display, Discover, YouTube, and Gmail) from one centralized place—find out if this tool could be right for your business.
As Google has become the go-to source for the inside scoop on a business or service, what people are saying about you on the world’s top search engine site matters — a lot. Having enough Google reviews can be the difference between being at the top or bottom of the search engine results page when internet goers are looking for companies in your vertical.
Google has announced the abolishment of third-party cookies in the Chrome browser by 2022. By doing this, they are following in the steps of Mozilla Firefox. But what impact does this change have on the efficiency of re-marketing campaigns? What does this mean for the future of personalized ads?