Social Media News

In this article we talk about the impact of fake Twitter followers on brands, what the implications are in terms of investing into social media. Each of these decisions influences our personal world of social media, and ultimately our ‘real’ ones. So how do we make sure that we are safe?

As its role in our ever-changing social media landscape continues to evolve, Instagram updates have been announced—and they indicate some pretty significant changes to the platform. First—it will be adding two new feeds to the app, and secondly—it is updating the existing home feed with more content from accounts you don’t already follow (i.e., recommendations).

There have recently been some more insights revealed into the changing role of Instagram hashtags, including some new guidelines explained here by the official Instagram creator’s account itself.

On Monday, a Facebook outage across its family of apps meant the whole suite was inaccessible for approximately six hours. Seeming to disappear completely from the Internet, the sudden absence of a vital communications platform used by billions underscored just how dependent the world has become on the company.

An important development for retailers of all stripes, Instagram has recently introduced a function that enables companies to place ads in the Instagram Shop tab. This is big news because it allows merchants to reach users who are already enthusiastic about buying.

Product drops, which are a fairly recent Ecommerce trend, work to assist sellers in generating buzz for forthcoming products in the days and weeks leading up to their availability. In addition, the products are usually offered in limited supplies or for a short period of time—thus increasing desirability and demand.

Knowing who and what to follow for inspiration on social media is a big part of what allows us to stay up to date and get news and updates as they happen. So if you’re looking to get more out of the time you spend scrolling the social landscape, here are some tips from our team on where they go for industry news and inspiration.

Adding to their ever-expanding arsenal of media products—Facebook announced Bulletin, a newsletter platform, earlier this month. In its current iteration, it is a standalone platform for free and paid articles and podcasts, in which users can subscribe to their favorite writers.

Now available on iOS and Android in over 135 markets worldwide, Spotify has emphasized that they’re building Greenroom with the creators and artists in mind, optimizing interactivity and deep connections between participants in live rooms.

Twitter has just rolled out a shiny new subscription version of the app in Canada and Australia. The paid-for extra service, Twitter Blue, offers features such as an “undo tweet” button, bookmarks, and a reader mode.

Is Instagram for kids an inevitable step for the popular photo-sharing platform? Let’s take a look at some of the ramifications that releasing a version of the app for the under-13 crowd could have.

Facebook News has begun rolling out in Germany with over 100 editorial brands, giving users the option to curate and personalize the news content they receive. Will this impact user behavior, and what does it saw about Facebook’s evolving role in our media consumption?

A look at how the decision to allows users to opt-out of seeing both Facebook and Instagram Likes was made, and the broader implications it could have for marketers.

Some tips and strategies for continuing to collect data and approaching or adapting your TikTok campaigns following the 14.5 update.

The implications of a recent report from the Pew Research Center confirming that YouTube and Facebook are still the most widely used social media platforms in the United States — although only one is on the up. The study found that although both Facebook and YouTube hold the top spots, YouTube remains singular for its growth.

The platform will no longer crop images you tweet. Learn more about the new Twitter feature: Image Cropping.

Will Twitter Spaces become the number one place for live podcasts and discussion rounds — like the ones Clubhouse currently offers?

From reaching untapped markets to creating an overall marketing strategy — key takeaways from a workshop hosted by TikTok and Shuttlerock.

Our team’s take on the new feature Instagram has revealed will be available soon—scheduled Stories.

How an update in Facebook Ad Library, allowing you to search by keyword, can help you expand your knowledge of your competitors and understand how similar products are being marketed.