You don’t like standing still? Neither does your competition. That is why it is important to have as much market information available as possible. We use our performance marketing tools to find out what the competition is doing differently, and what they are possibly doing even better than your company.
You don’t always notice what your competition is up to in your day-to-day work. Are they opening up new marketing channels? Has the competition’s marketing mix changed?
How We Analyze the Competition
We…
- identify your competitors – both firms you already know and new ones that have not yet been on the radar.
- prefer to start with a marketing mix, as this highlights what areas your competitors are focusing on.
- identify your competitor’s strengths and weaknesses and evaluate them against your own to find new growth opportunities.
- the next step, we do targeted “competition best practice” analyzes, which give us deeper insights into the campaign setup, budget distribution, and advertisements of the competitors.
All this information is only really useful, if it is followed by clear action points and project plans. As part of our external audits, we create specific project proposals that you can implement directly with your team.
International Competitors
What companies in your industry are continuously successful and growing rapidly? Growth is a strong indicator of movement in the market. Sometimes a new round of financing, or a change in the management team, is the reason a competitor can move forward quicker than your own company can.
We take a very close look at what is happening amongst your competition. We analyze newsletters, news on the web, offers on social media, and much more – and not only in Switzerland and Germany, but also beyond our German-speaking borders.
A market and competitor analysis is an important tool for securing the future of your company.
We set the right tone and build sustainable market monitoring systems that allow you and your team to always stay up to date. We offer market workshops with our technical experts to compliment any competitor analysis.
Just get in touch to explore the possibilities for your company. We’ll gladly help.
