Search Engine Optimization
Search Engine Optimization (SEO) has become a mandatory marketing tactic, but it is often overlooked or forgotten. Organic search includes the measures that enable a website to be found and displayed by search engines such as Google. In addition, SEO measures are essential if you want your company or product to be displayed at the top position in search results.
By now almost all marketers know about SEO and understand what it entails, however many struggle with the implementation. We at GANDT specialize in implementing the Search Engine Optimization optimization of a website in close cooperation with your team.
Our team’s know-how in both in on- and off-page SEO, as well as in technical SEO, allow us to easily identify which areas need to be worked on in regards to your company’s Search Engine Optimization strategy.
Technical SEO covers all technical elements that are carried out with the intention of improving your company’s search results. This includes everything that goes on in the background, such as speed and functionality of your site, as well as data and other information.
By working together with your team, we can provide feedback on the entire set-up of your website and assess whether it needs to be restructured.
In contrast to the technical aspects, on-page SEO focuses on the content found directly on the website.
Titles, texts and meta descriptions must be aligned with the right terms (keywords), so that the page becomes more relevant for the search engine. This gives the website a better position in organic search result rankings. Aspects such as quantity, density and originality of the content also influence this on-page SEO.
Our team analyzes the content of your website and provides you with professional feedback. We help our clients identify and implement possible on-page adjustments by writing new content.
Looking beyond your website, there are other ways to improve your ranking in search engine results.
One of those ways is analysing your company’s backlinking profile. If reputable websites link to yours, this has a positive effect on the position of your website in search results. Broken links that lead to a page that no longer exists should be avoided.
Social media appearances are also a crucial aspect to consider, as they contribute to the trustworthiness of the site.
In addition to the above-mentioned areas, our team also specializes in executing a customized competitive analysis.