Maximize your potential in generative AI with these 7 key tips
As a digital marketer, it’s becoming clear that getting the most out of your AI-tools like ChatGPT or Dall-E will depend on asking the right questions or prompts. There’s a learning curve to getting this right and one that took some time for me to figure out.
From using clear and concise language to providing context, these guidelines will help you get the most accurate and useful responses from your AI-tools. As a marketer, getting it right can be a game-changer, as it helps you make better informed decisions, maximize your content creation and drive better results for your business.
Follow these 7 tips for creating effective prompts and questions!
- Keep it simple: Use clear, concise language and avoid using jargon or ambiguous terms.
For example, instead of saying “Can you provide me with a list of the most effective social media platforms for reaching our target audience?”, try saying “Which social media platforms are best for reaching our target audience?”
- Be specific: The more specific your prompt or question, the more likely you are to get a useful response.
For example, instead of saying “What are the best strategies for increasing website traffic?”, try saying “What are the top 3 strategies for increasing website traffic from organic search?”
- Use proper grammar: AI-systems are trained on large amounts of text data and generally respond better to proper grammar.
For example, instead of saying “What is most popular social media platform in America?”, try saying “What is the most popular social media platform in the USA?”
- Avoid open-ended questions: AI systems may struggle to understand open-ended questions or may provide overly general responses. Instead, try to ask specific, closed-ended questions.
For example, instead of saying “How can I improve my email marketing?”, try saying “What are the top 3 best practices for improving email open rates?”
- Use positive language: Instead of saying “don’t do X,” say “please do Y.” AI systems may have difficulty understanding negative instructions.
For example, instead of saying “Don’t target the wrong audience,” try saying “Please target the correct audience for these ads.”
- Avoid asking multiple questions at once: It can be confusing for AI systems to try to answer multiple questions at once. Instead, ask one question at a time and leverage the systems thread structure to follow-up with edits or additions.
For example, instead of saying “What is the average cost per click for these keywords and what is the average conversion rate?”, try saying “What is the average cost per click for these keywords?” and then “What is the average conversion rate for these keywords?”
- Provide context: If your prompt or question is part of a larger conversation or context, it can be helpful to provide some background information or context to help the AI system better understand your request.
For example, if you are asking an AI system about a specific marketing campaign, you might say “Can you tell me more about the results of the Valentine’s Day promotion? How did it compare to last year’s campaign?” This gives the AI system more information to work with and may help it provide a more accurate or relevant response.
By following these 7 tips, you can effectively communicate with your AI tools and get the most out of them.
Whilst we are still not at the stage of being able to rely on its output, I have found that ChatGPT and other generative AI tools are a powerful support tool to start you off on projects, craft messaging or focus your research.
Whether you’re looking to increase website traffic, improve social marketing, or target the right audience, using clear, specific, and positive language can help you get the insights and information you need to drive better results for your business.
So next time you’re working with AI, keep these tips in mind and watch your performance soar.
