If you’re considering adding an email newsletter to your marketing strategy—you’d be making a wise decision! Newsletters are a great way to share important news and updates in order to strengthen awareness of your brand and highlight your products and other significant information. A cost-effective medium to boost business, a well-executed newsletter can help take your marketing game to the next level.
In order to get the most out of your efforts, though, your newsletter content needs to be on point! Here are seven things to keep in mind when crafting a newsletter content strategy that will get you real results.
Put time and thought into subject lines and titles
The first thing your readers will see is your email newsletter’s subject line and article title. This means that the subject line should also serve as a short preview of the email content. Don’t get carried away though. Data indicates you should use no more than 9 words and 60 characters.
Provide useful or surprising information
People subscribe to email newsletters because they want to learn from or have better access to a brand or particular writer. In addition to highlighting any products or services you offer, each newsletter should leave your readers feeling like they have learned something new.
Don’t be afraid to get personal
As more and more data indicates, the best-performing newsletters are the ones that use customer profile information to provide personalized content. The more personalized and fine-tuned a message is, the higher the chances for them to click through. In fact, a personalized subject line can make a difference of 50% when it comes to open rate.
Design matters, no matter what you do
A sharp look is always going to work in your favor. There are established combinations of colors, fonts, shapes, and other creative elements proven to appeal to the human mind and eye. Pick email marketing software like—Mailchimp or HubSpot Marketing Hub—that scores high from a visual perspective. Also, be smart about font selection—make sure not to use web-fonts because not all devices read them, and stay in the recommended 14px -16 px range.
Have a goal for each newsletter you send
Don’t fall into the trap of trying to convey too many ideas at once. It will only confuse your subscribers and make them bounce. Instead, decide on a single and solid primary goal for each newsletter and craft the content with this goal in mind. Aim to have 1 or 2 strong CTAs linking to this goal.
Know that creative branding can go a long way
Start with a template, and then make it your own! Keep things on-brand with your unique colors, fonts, and other elements. This will add more personality to your emails and cultivate long-term brand recognition with your readers.
Bolster your efforts with user analytics
One of the most effective ways to generate resonance with your readers is to use email retargeting techniques. Install cookies and user analytics to monitor customer behavior and utilize the information to send retargeted emails to segmented groups to maximize conversions.