Digital Marketing Trends 2023
In the current world, digital marketing has become an essential factor for business growth and sustainability. Marketers must stay up-to-date with the ever-evolving digital marketing trends to remain competitive and relevant. Here are six digital marketing trends that should be on every marketer’s radar for 2023.
Livestream content and short-form video
Video marketing is no longer a new concept, but it remains one of the most effective forms of advertising. In 2023, marketers should focus on creating short-form video content and live streaming. Short-form videos are becoming increasingly popular because they can easily capture a viewer’s attention in a matter of seconds. On the other hand, live streaming is gaining traction because it creates a sense of urgency and FOMO (Fear of Missing Out) in viewers, which draws them in to learn about breaking events. Marketers should note that professionally produced and edited videos may not be relatable to viewers, leading to less engagement and lower conversion rates.
Greater focus on customer experience
In 2023, customers will care most about having a memorable experience with brands. While affordability and quality will still be important, engagement and interactivity will be the buzzwords of the year. This will be especially true in the metaverse, a fully immersive 3D virtual setting where customers can engage with companies and other consumers. Marketers must focus on providing exceptional customer experiences through interactive and engaging digital channels.
Brands will need to show accountability
Social responsibility, integrity, and transparency are becoming increasingly important to modern consumers, particularly Gen Zers and millennials. Customers are more likely to support brands that advocate for social causes, and their spending habits are deeply influenced by a company’s advocacy efforts. Therefore, businesses must shift their social media tactics to emphasize inclusive activities, promotions, and products that align with the issues or objectives they support. This approach may not immediately increase sales but is a productive way to demonstrate social responsibility.
In-Person events are back
After a difficult period for live events due to COVID-19, the outlook for 2023 is more optimistic. MarTech’s survey found that twice as many respondents were “extremely likely” than “extremely unlikely” to attend in-person events in the first half of 2023. For the second half of next year, 80% were “extremely likely” to attend live events, and another 40% were “likely” or “highly likely.” Only 19% remained “extremely unlikely.” This trend provides marketers with an opportunity to create memorable experiences for customers and increase brand visibility through in-person events.
Gamification is a new direction in digital marketing that involves adding game elements to websites to encourage visitors to explore the site and gain insight into the audience. Companies are increasingly using game design elements to boost client retention, word-of-mouth advertising, and revenue. Given that 80% of smartphone owners play mobile games on their devices, gaming can be an effective pull in e-commerce. For instance, marketers can offer a discount on a purchase or create a treasure hunt to increase customer engagement and interaction.
Podcasting has become an increasingly popular form of content creation. Companies can share their stories through podcasts that can be accessed from any internet-connected device, catering to today’s always-on consumer base. Marketers must identify their target audience and lead with subjects that pique their interest. The length of the podcast will depend on the discussion and the audience’s participation.
Where to go from here?
As we move further into the digital age, it’s essential for businesses to stay ahead of the curve in terms of digital marketing. The six trends outlined in this article are just a few of the many that businesses should be keeping an eye on in 2023.
The key to success in digital marketing is staying agile, experimenting with new strategies and tactics, and adapting to changes in consumer behavior and preferences. Businesses that can remain flexible, creative, and focused on their target audience will be well-positioned to thrive in the year ahead.
If you’re looking for assistance with implementing these digital marketing trends and want to take your business to the next level, contact GANDT Ventures. Our experienced team of digital marketing professionals is always up-to-date with the latest trends and strategies, and we can help you craft a custom digital marketing plan that fits your specific needs and goals.