E-Commerce & Sales Strategy

In the last 2 years we’ve seen strong growth in e-commerce sales across the board, but the percentage has decreased in the last quarter. Even though e-commerce is still growing, we have hit a bump. The projection of e-commerce thriving was recognised internationally. However, the majority of business cases demonstrate that start-ups and companies in general are now struggling. In this Fireside chat, we discuss why this has happened, and what companies could do to tackle this important issue.

When it comes to newsletter design, there are specific requirements imposed by email clients and mobile apps that you need to keep in mind. You can spot a well-designed newsletter if it engages with the recipient and invites you to take action. A well-crafted newsletter will help you increase your Click-Through-Rate (CTR) and Opening Rates (OR).

In order to get the most out of your efforts, your newsletter content needs to be on point! Here are seven things to keep in mind when crafting a newsletter content strategy that will get you real results.

When engaging in email newsletter marketing, you have full control of the timing, content, and context in which you share information. You are not subject to the often unpredictable algorithms of social media and are more likely to establish a meaningful connection to customers.

It is never too early to start your Christmas shopping, right? Well, that statement is about 500% more accurate in the year 2021. With massive supply chain issues continuing to wreak havoc on the global economy and cause severe headaches for suppliers, retailers, and shoppers across the board, this holiday season may require a level of flexibility that we haven’t seen in years.

Marketing to Gen Z requires a unique approach. In a context where digital literacy, creative online communities, and rapidly shifting trends are the order of the day, brands need to evolve their marketing strategies and reconsider how they use platforms to reach younger audiences.

Powering over 30% of the internet, WordPress is an excellent family to join if you’re looking to create your own website, add another website to your roster, or need to help a client promote themselves online. It is a robust platform accessible enough for beginners without any coding experience but still gives you the creative freedom to design your website exactly as you like and add whatever features you need.

The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.

Product drops, which are a fairly recent Ecommerce trend, work to assist sellers in generating buzz for forthcoming products in the days and weeks leading up to their availability. In addition, the products are usually offered in limited supplies or for a short period of time—thus increasing desirability and demand.

The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.

Regardless of scale or budget, every successful advertising campaign begins with the critical first step of a media plan. Simply put, media planning is what we call the process that advertisers and marketeers go through prior to selecting, buying, and launching ads.

Understanding this emerging platform and how to run a successful TikTok campaign is critical for any business looking to grow. With more than 800 million active users worldwide, 90% of whom visit the app more than once per day, there is no denying the fact that TikTok is a critical component of marketing strategy.

There’s no doubt about the fact that Black Friday can be a stressful time for many store owners. Get your retail business ready for Black Friday with a few of our top strategies for making it a successful sales event.

Facebook ads have the ability to work wonders and provide a significant return, so they are definitely a must-have in your marketing mix. For us at GANDT, Facebook ads have become an “always-on” channel focused on branding measures and communicating with potential customers at the right time.

As we all look towards contributing to a lower carbon footprint across the board, we have to ask ourselves—what is the carbon cost of digital campaigns and how do we limit environmental impact?

Supporting your in-store sales through online marketing is important. The impressive results over the last 18 months may overshadow the fact that Ecommerce still represents just a small percentage of total retail sales.

An essential part of any marketing strategy across Instagram, Twitter, TikTok, and LinkedIn—the role of hashtags on Facebook has been less clear cut as the platform has regularly changed its tune about the role that hashtags play.

Forecasting digital trends in retail is never a straightforward task. Yet, it is undeniable that the current moment is an exciting one for retailers and that there are indeed certain technology trends in retail that are poised to live up to the hype. So, how can you determine the right tactics to pursue for your business?

We believe that by combining expertise from the retail industry and digital business consulting, GANDT and the Swiss Retail Federation (SRF) can serve as an unparalleled strategic partner in supporting your future retail growth.

The Swiss Ecommerce industry has been steadily accelerating for years, and 2020 kicked things into overdrive. Despite an overall slowing of economic activity, COVID-19 has led to a surge in Ecommerce and accelerated digital transformation.