Performance Marketing

Data shines a light on what’s possible and has the power to make it a reality. But, of course, it only has this magic power if you use it in the right way. This month, we are taking a deep dive into data and exploring all the ways it impacts what we do.

Earlier this month, Google announced that (by the end of the year) they would be moving their Google AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price. This came as a bit of a surprise because Google AdSense has held on to second-price auctions for decades.

Google Analytics has become an essential tool for getting the most out of your digital marketing efforts. When set up correctly and maintained, Google Analytics will empower any business with a deeper understanding of whether their web design is meeting goals and objectives and highlight areas where there may be room for improvement.

Google has recently introduced a new feature for ads called Consent Mode. Basically, it is there to help advertisers manage cookies for advertising and analytics purposes— as it allows for the adjustment of how Google tags behave based on the consent status of users.

At the end of last month, Google formally announced that beginning in July 2022, advertisers will no longer be able to create new expanded text ads (ETA) or edit existing ETAs in Google Ads. A clear indication that Google is prioritizing automation through their ad products, responsive search ads (RSAs) will replace ETAs as the flavor of choice

To ensure that your content reaches as many users as possible, it is vital to stay on top of the current trends determining how search engines operate. Currently, semantic search is an essential ingredient in that equation.

It was recently confirmed by the British government that, in an attempt to fight widespread obesity, unhealthy food ads will be restricted from October 2022. Under the new regulations, adverts for food and drinks high in fat, sugar, and salt (HFSS) will not be allowed to air on television before 9 pm.

During a Google Search Central SEO hangout recorded on July 2, Google’s Senior Webmaster Trends Analyst, John Mueller, responded to a simple yet powerful question: “What’s your vision for the future of SEO?”

Technical SEO is all about ensuring that your website is equipped with all the technical requirements that modern search engines use to determine rankings. Regardless of how slick your website looks or how compelling the content is, if your SEO isn’t on point—you’re simply not going to rank.

Google My Business (GMB) is a powerful marketing resource for any business owner. It is free to use and helps potential customers discover important details about your business. Learn how to set it up and make the most of your listing.

Joining data from both Search Console and Analytics, Google has introduced a new experience called Search Console Insights—to help all companies and content creators better understand which output they produce most resonates with audiences.

Google’s new campaign type, Performance Max, offers exciting potential to generate leads and drive online sales. Allowing you to run ads in ALL Google Networks (Search, Display, Discover, YouTube, and Gmail) from one centralized place—find out if this tool could be right for your business.

As Google has become the go-to source for the inside scoop on a business or service, what people are saying about you on the world’s top search engine site matters — a lot. Having enough Google reviews can be the difference between being at the top or bottom of the search engine results page when internet goers are looking for companies in your vertical.

Google Local Campaigns are a great option for businesses looking to boost offline sales and establish their presence in the surrounding community. Let’s take a look at a few of the benefits available and how to use this tool effectively.

With changes to current web tracking due to GDPR, privacy shield and other factors many websites had to change the way they integrate their cookie banners. We’re taking a look at the impact this has on performance marketing and what businesses can do going forward.

An overview of what we think of about Google Workspace’s recent update and how to use the new ‘smart chip’ feature to maximize productivity and facilitate collaboration both internally, and with your clients.

In this blog post, we look at Phrase match keywords – the New Broad Match Modifier – from our clients’ perspective.

Spotify is expanding the Ad Studio, making it available in Germany in the next weeks. Here are some insights on how the Spotify Ad Studio works and what you can expect.

Google has announced the abolishment of third-party cookies in the Chrome browser by 2022. By doing this, they are following in the steps of Mozilla Firefox. But what impact does this change have on the efficiency of re-marketing campaigns? What does this mean for the future of personalized ads?

What is important for tCPA campaigns on TikTok? We’ll show you the three most important lessons we’ve learned creating TikTok Ads for our customers.