E-Commerce

An important development for retailers of all stripes, Instagram has recently introduced a function that enables companies to place ads in the Instagram Shop tab. This is big news because it allows merchants to reach users who are already enthusiastic about buying.

The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.

Product drops, which are a fairly recent Ecommerce trend, work to assist sellers in generating buzz for forthcoming products in the days and weeks leading up to their availability. In addition, the products are usually offered in limited supplies or for a short period of time—thus increasing desirability and demand.

The ongoing rise and diversification of social media have been accompanied by the introduction and subsequent explosion of influencer marketing. Now one of the top ways brands advertise their products, influencer marketing has proven to be an effective and accessible means of getting the word out about a product or service.

There’s no doubt about the fact that Black Friday can be a stressful time for many store owners. Get your retail business ready for Black Friday with a few of our top strategies for making it a successful sales event.

As the Ecommerce industry continues to grow rapidly, we will inevitably see a host of ongoing updates to policies governing all stages of the process—including a recent update to Amazon’s return policy.

Forecasting digital trends in retail is never a straightforward task. Yet, it is undeniable that the current moment is an exciting one for retailers and that there are indeed certain technology trends in retail that are poised to live up to the hype. So, how can you determine the right tactics to pursue for your business?

We believe that by combining expertise from the retail industry and digital business consulting, GANDT and the Swiss Retail Federation (SRF) can serve as an unparalleled strategic partner in supporting your future retail growth.

The Swiss Ecommerce industry has been steadily accelerating for years, and 2020 kicked things into overdrive. Despite an overall slowing of economic activity, COVID-19 has led to a surge in Ecommerce and accelerated digital transformation.

Shopify has unveiled “Shopify Online Store 2.0,” which comes with some pretty significant changes to its eCommerce platform. As Shopify moves in the direction of customization and user autonomy, the new features could have major impacts on business owners, managers, and—most critically—developers.

Mona shares her thoughts on Zalando’s Connected Retail program in Textil Revue’s newest print edition.

Last week, Facebook launched what it’s calling ‘Creative Guidance Navigator’—essentially a mini-site of various ad tips and notes that can help make your ads more engaging and generally improve your ad creation approach.

Mark Zuckerburg has announced that Facebook, Instagram, and WhatsApp will be gaining new eCommerce features. Intended to help retailers get their products in front of more customers, the additional tools came along with the news that users are increasingly turning to Facebook as a discovery engine to find new products.

Google’s new campaign type, Performance Max, offers exciting potential to generate leads and drive online sales. Allowing you to run ads in ALL Google Networks (Search, Display, Discover, YouTube, and Gmail) from one centralized place—find out if this tool could be right for your business.

Chinese tech giants are investing in Research and Development—in a big way. Even if you wouldn’t consider yourself an industry titan, though, R&D is an essential component of any company’s overall approach. So let’s take a closer look at what we can learn from this trend of investing in R&D.

eCommerce is becoming critical to the fashion industry, having the highest growth rate. This will make online shopping crucial to a brand’s future success.

A group of digital retailer in the UK have created a shared lobby to promote their cause. The group of six, aim to create a strong front.

Zalando made news, not only because of the Connected Retail cooperation with C&A, but also because of the exit of the main investor.

Google secretly changes their privacy policy, Facebook changes their 28 day attribution and all the while Burberry launches their plan for a Twitch livestream.

For some companies it is a big step to enter online retail and others are already ahead, like Saturn, which has just opened an e-arena.