Facebook

On Monday, a Facebook outage across its family of apps meant the whole suite was inaccessible for approximately six hours. Seeming to disappear completely from the Internet, the sudden absence of a vital communications platform used by billions underscored just how dependent the world has become on the company.

The last few months have seen a lot of uproar regarding the topic of ad tracking. Facebook has repeatedly complained loudly about Apple’s new tracking measures, and as early as July, the company tried to limit the damage by introducing new optimization options and performance values.

The world of Ecommerce is moving fast, and live shopping is one of the major new trends making waves. A dynamic purchasing experience that involves influencer markets, live video content, and usually a fair dose of entertainment, the sky is the limit when it comes to how large the audience for these live-stream shopping events can get.

Facebook ads have the ability to work wonders and provide a significant return, so they are definitely a must-have in your marketing mix. For us at GANDT, Facebook ads have become an “always-on” channel focused on branding measures and communicating with potential customers at the right time.

An essential part of any marketing strategy across Instagram, Twitter, TikTok, and LinkedIn—the role of hashtags on Facebook has been less clear cut as the platform has regularly changed its tune about the role that hashtags play.

It was recently confirmed by the British government that, in an attempt to fight widespread obesity, unhealthy food ads will be restricted from October 2022. Under the new regulations, adverts for food and drinks high in fat, sugar, and salt (HFSS) will not be allowed to air on television before 9 pm.

Last week, Facebook launched what it’s calling ‘Creative Guidance Navigator’—essentially a mini-site of various ad tips and notes that can help make your ads more engaging and generally improve your ad creation approach.

Adding to their ever-expanding arsenal of media products—Facebook announced Bulletin, a newsletter platform, earlier this month. In its current iteration, it is a standalone platform for free and paid articles and podcasts, in which users can subscribe to their favorite writers.

Mark Zuckerburg has announced that Facebook, Instagram, and WhatsApp will be gaining new eCommerce features. Intended to help retailers get their products in front of more customers, the additional tools came along with the news that users are increasingly turning to Facebook as a discovery engine to find new products.

Facebook News has begun rolling out in Germany with over 100 editorial brands, giving users the option to curate and personalize the news content they receive. Will this impact user behavior, and what does it saw about Facebook’s evolving role in our media consumption?

A look at how the decision to allows users to opt-out of seeing both Facebook and Instagram Likes was made, and the broader implications it could have for marketers.

How an update in Facebook Ad Library, allowing you to search by keyword, can help you expand your knowledge of your competitors and understand how similar products are being marketed.

Discover the social media landscape of 2021. Our social media team identifies the key players, and how your company should be using specific platforms to increase engagement and sales.

In this Fireside Chat, we talk about Snocks Black Friday strategy, as well as small and large basket discount strategies.

Google secretly changes their privacy policy, Facebook changes their 28 day attribution and all the while Burberry launches their plan for a Twitch livestream.

In our Fireside Chat #049 we take you live through the Facebook Ad Library and show you what possibilities the tool offers. We also talk about our own experiences with the ad library and when we use it.

News Round on WhatsApp, Amazon and Corona-Warn App; and Facebook launches AI GrokNet. We look forward to the future together with Facebook, and discuss possible implementations of this feature.

The discounter Aldi demonstrates creativity during the Corona crisis and shows an impressive “out-of-the-box thinking” Dynamic Campaign Ad.

What significance does Facebook Shop have for merchants and how can merchants use the shop system? What advantages are there for companies?

GANDT Fireside Chat #022 | Your daily dose of Insights. Today: Facebook launches Facebook and Instagram Shop – an alternative to Amazon?