Fireside Chats

In this Fireside Chat, we talk about Snocks Black Friday strategy, as well as small and large basket discount strategies.

Singles’ Day is the world’s biggest 24-hour online shopping event and is now considered the strongest shopping day of the year in China. Sales are even higher than Black Friday and Cyber Monday combined.

Google secretly changes their privacy policy, Facebook changes their 28 day attribution and all the while Burberry launches their plan for a Twitch livestream.

For some companies it is a big step to enter online retail and others are already ahead, like Saturn, which has just opened an e-arena.

GANDT Fireside Chat #055 | Your daily dose of Insights. Today: Omni-channel strategy from which the stationary retailers can learn; TikTok Ads Manager available worldwide.

GANDT Fireside Chat #054 | Your daily dose of Insights. Today: HALLHUBER launches new fully responsive Online Shop and we take a look behind the scenes!

GANDT Fireside Chat #053 | Your daily dose of Insights. Today: Intersport Omni-Channel Approach: Cooperation according to the “Playmaker Principle”

GANDT Fireside Chat #052 | Your daily dose of Insights. Today: Brand Rebranding – Reasons and Opportunity in Marketing.

GANDT Fireside Chat #051 | Your daily dose of Insights. Today: Update on current e-commerce numbers and online pharmacies as winners in Q2.

DHL and Migros are expanding their cooperation in Switzerland. DHL is expanding its logistics network in Switzerland by allowing Swiss customers to both drop off and pick up parcels at Migros shops.

In our Fireside Chat #049 we take you live through the Facebook Ad Libary and show you what possibilities the tool offers. We also talk about our own experiences with the ad library and when we use it.

Listen in to our Fireside Chat to learn more about the challenges of returns in e-commerce! As well as the importance of apps in e-commerce and when it’s worth investing in app development.

Google publishes new information regarding the free Knowledge Panels, which will be rolled out worldwide by the end of the year.

GANDT Fireside Chat #046 | Your daily dose of Insights. Today: Success soties from Swiss companies and H&M struggles in the Corona crisis. Listen in to our Fireside Chat and find out which measures we recommend!

GANDT Fireside Chat #045 | Your daily dose of Insights. Today: BING Shopping pioneers product-based image search and Google My Business Messenger live.

GANDT Fireside Chat #044 | Your daily dose of Insights. Today: TikTok launches its own marketing platform TikTok for Business.

WhatsApp payment service discontinued again; and the new KaDeWe online shop is live. Take a look at our Fireside Chat to find out which measures can still be improved and how the new online shop is doing in our small audit!

Instagram Live Badges, Microsoft shuts down Mixer and a new search engine. Could freedom from advertising be a USP that attracts users? Listen in and follow our discussion on these topics!

Your daily dose of Insights. Today: New YouTube Ad Lead Form; Google Keen and Search Console in Google Analytics. This should be possible centrally in Google Analytics in the future – we are excited!

What effects the VAT reduction can have in concrete terms and how other companies want to proceed! The short message platform Twitter is now also launching voice messages.